New Logo Released By The American Fashion Designers Association

The American fashion designers association has launched a new logo and brand promotion campaign for New York fashion week.

CFDA and brand strategy and Innovation Agency Redscout have developed a brand new logo for New York fashion week.

New York mayor Bill de Blasio is one of the biggest supporters of New York fashion week. In February, it announced that it would allocate $15 million to support New York's fashion industry.

He said, "

The new publicity campaign will further strengthen.

The global influence, the fashion industry plays a key role in the future of New York's economy, employs 180 thousand employees, and taxes 2 billion dollars a year, so we have increased investment by 2 times to support the industry.

CFDA's CEO Steven Kolb said: "this campaign has unified New York fashion week as a whole, including venues and independent shows. These independent shows occupy the whole world.

2/3 of the season, we hope to convey the concept of close connection between fashion week and fashion in New York.

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Topshop sponsored the British NewGen Designer Award is one of the most famous trials in the fashion industry.

Alexander McCune and Chinese designer Zhang Shan Shan once won the prize.

Recently, the list of the latest 9 winners has been announced, including Ryan Lo from Hongkong and Molly Goddard, a British designer who has just reported the news on the screen.

During the spring and summer fashion week in London in September this year, the 9 designers were able to get different degrees of sponsorship and support from Topshop. For example, Ryan Lo will receive sponsorship, Molly Goddard will be presented with sponsorship, and some winners will be shown sponsorship.

But equally, every award-winning designer will have a 4 hour temporary showroom at the end of the release or exhibition, which will provide face-to-face communication with buyers from all over the world.

In 1993, the British Fashion Association set up a public welfare fund "NewGen" ("New Generation" abbreviation) to subsidized new people.

Since 2001, Topshop has become the main sponsor of NewGen.

In addition to Alexander McCune, NewGen has been funding the Christopher Kane, Loewe creative director Jonathan Anderson and the British top designer Simone Rocha for more than 20 years since its establishment.

Du Fu, a student at the central Saint Martin Institute of art in London, was the first Chinese designer to be sponsored by NewGen. It was the representative of the Hongkong fashion group Joyce Boutique who won the support of the 2010 fashion week in London by the grand prize.

Subsequently, her products gradually appeared in Joyce and many European buyers.

Zhang Shan, another project sponsor, is probably even more aware of the fact that Saint Martin, who also graduated from, joined the London Fashion Week in February 2013.

His fashion series has entered the fashion counters of London department store (Browns), Hongkong buyer's department store Joyce, and American high-end department store Neiman Marcus.

In the Topshop on the Oxford street of London's hot business street, the negative layer has dedicated a region to the NewGen prize winner.

These lucky ones can not only get financial support, but also be helped by the elites of the industry in one to one, so as to help the brand grow rapidly, including logistics, marketing, finance, law and so on, and emerging e-commerce.

But the weird thing is, if you were concerned about the list of the 2015 designers released by NewGen at the end of last year, you will find that the winner is almost the same as last year.

The organizers explained that this is because they insist that the significance of the project is not only to tap potential designers, but also to help them build brands and truly enter the fashion industry.

Ryan Lo has been stationed in the world's largest fashion business Net-A-Porter, and another winner of Danielle Romeril's works can be sold on the electronic business platform Avenue 32, Faustine Steinmetz not only sells clothes to the famous buyer shop Opening Ceremony, or the final of the designers of the LVMH awards.

After announces this year's award-winning list, BFC new talent ambassador Sarah Mower encourages accessory designers to take part in the selection. "The only thing I dissatisfied with is that accessories design works are too poor."

We want to see more! "

The voice from the end of the industry also confirms the recent rise of accessories.

Showroom, which was held in Shanghai fashion week in April this year, clearly reflects the importance of buyers everywhere for accessories.

Accessories are often a way for people to express their individuality.

With the expansion of the middle class, accessories such as scarves and belts have become the most popular products of luxury brands.

Throughout the world, jewelry and watch accessories are seen as a hedge against the slowdown in the economy.

The Italy luxury brand association (Altagamma) has predicted that accessories, jewellery and watches will become the best selling category of luxury goods in 2014.

Therefore, the appeal of BFC will be very well understood.