Changchun Wanda Department Store Stores Are Selling.

Enterprises in the Internet + background of the service industry pformation mode, in the first tier cities, the rapid development of the electricity supplier impact on the traditional department store industry, many brands have been exploring the OTO mode, namely "online to offline", strive to solve the problem that consumers can not realize online, combine offline experience with online distribution, that is to integrate the real economy and online resources.

As a city complex, Wanda owns its own property. It can cooperate with social capital through its management capability and brand effect to achieve a new win-win situation.

"The future ordinary business mode should pay more attention to the daily life of ordinary people, and choose suitable online and offline experience mode according to the surrounding service groups."

On the afternoon of 17, the reporter walked into the store of Wanda Department store, which was "bustling" in the hall on the first floor. The hall was full of rows of shelves, underwear, summer wear, children's clothing and so on.

A salesperson who was selling goods told reporters, "on the 4 day, we suddenly told us to remove the cabinets. Did we not get rid of the goods?" Wanda said, "where to pick up the goods, you can choose anything on the first floor."

Reporters went up to the two floor and the third floor, and found that many brands of counters were empty, even if there were merchandise counters, they also played the words of "dismantling and selling," and "losing money and selling".

On the 20 day, the reporter once again came to the store of Wanda Department store, and only two or three of the two or three households were selling and selling.

"The four or five building is already empty. Now it's our two or three floor. We'll have to seal the two floors tonight. We have to move things to the first floor."

A dealer told reporters when he was picking up the goods.

"All of them are sold out of money. So many goods will not be found anywhere in a while. What can I do?"

Reporters asked about it, found that only affected by Wanda Department stores, and restaurants in the same building are in normal operation.

Reporters in the "small camel"

The counter saw that despite the summer, all the goods in the spring, summer, autumn and winter on the counter were all placed.

Ms. Zhou, the dealer, brought up the matter of getting rid of the cabinet. She told reporters that they entered the field in August 15, 2013. The contracts were signed in one year, and this year's contract expires in August 15th.

"There is no sign of the withdrawal of Wanda Department store. In June, we carried out Zhongqing, and asked us to prepare it."

Ms. Zhou said that because her family was a big brand, she also asked for a special sale in June, so she prepared the stock.

Another Lee, a dealer in "cat and mouse" children's clothing, said that in July 2nd, the mall also informed the shopping malls in August that they had to celebrate their stores and ask dealers to replenish them.

Unexpectedly, at 6 o'clock in the evening of July 4th, suddenly the floor manager informed the dealers, began to withdraw the cabinet, and officially closed shop on the 20 th.

This news, let everyone suddenly Mongol, the contract does not expire how to withdraw the cabinet? "Let us stock before, now these goods are not all smashed."

But it can not be tough. Dealers have begun to pfer goods and some have started to sell. So far, almost more than 130 households have only more than 80.

Mrs. Zhou also revealed a detail. Last winter, the four or five floor of the department store had all been withdrawn. "At that time, we were very worried that Wanda store would not be yellow, so we went to the manager to confirm the matter. The manager said" no way ", but just made a new adjustment. The four floor was turned into a delicacy, and the five floor was a few schools, fitness centers and early education.

But Ms. Zhou has been observing, and found that no one has been decorated on the five floor of the four building. Until now, the five floor of the four floor is also empty, and no merchants are stationed.

In June, Ms. Zhou suddenly heard rumors in the field. "Kuanda Wanda store is going to be yellow."

She immediately contacted the manager on behalf of Zhu, but the manager said it was hearsay and unbelievable.

At that time, Ms. Zhou also raised a question. "We sign contracts every year from the end of 6 to the beginning of July, but there has been no contact with people in the market," Zhu said. "Someone will come to sign the contract. It may be forgotten."

In July 1st, Mrs ZHOU suddenly received the message from the manager and told her not to stock up, and the shopping centre was going to be yellow.

Reporters have also learned about the operation of shopping malls, and have been stationed here for two years.

They say they are losing money.

Ms. Zhou took account of her family as an example.

With an area of more than 80 square meters, it is necessary to hire three salesmen, plus a shopping mall to deduct points, manufacturers to pay taxes, and an average of 5000-8000 yuan per month. Why is such a loss still sticking? Ms. Zhou said, the mall has been saying that the new shopping malls are few people are very normal, a year will be fine, and also take many department stores in Changchun for example.

"In addition, I think Wanda is also a shopping mall, with brand effect, and the flow of people will gradually increase.

I didn't expect it to be the result. "

Mrs. Zhou pointed to the goods in the storeroom, saying that they were ready for the autumn products. "Now the new ones are sold for capital.

Even the wages of the waiter can not earn money.

And the shopping mall has notified the 20 day that it is the deadline to withdraw from the floors. "This brand has other shopping malls. You can't sell it to other stores, so we can't find the storeroom for a while."

Yesterday, because of the special confusion in the shopping mall, there was no management, and some businesses began to lose their goods.

If Wanda store stores are closed, she will face a loss of 400 thousand yuan.

"We have already prepared the goods this year," there are 2700 pieces of goods, cashmere clothes, and my loss is 350 thousand.

Is there no compensation measure in the shopping mall? Ms. Lee, a dealer in the house of cat and mouse, said that at the beginning, there was no reason at all. They refused them on the grounds that the store did not have the budget. Later, the dealers went to the manager several times to make depreciation according to the decoration area of each household and the net profit of the last month was compensated by a formula.

Those who ask the mall do not reveal.

Ms. Li said that each family had a compensation of several thousand yuan, and some had got 10 thousand.

Miss Zhou lost 400 thousand, but only 10 thousand yuan to compensate; Ms. Lee's family was 50 thousand of the loss, promised to 7000 yuan.

"Hundreds of thousands of losses, only 10 thousand of the compensation, which is too little!" mentioned this matter, she felt that she could not make up for her losses.

"If the mall is yellow, why do we ask for replenishment in June? If we do not replenish the goods, we will lose less. Now we replenish the goods, but we will lose money to sell. This part of the loss should be paid to us."

This is already another big department store closed in Changchun after two big supermarkets closed this year.

Reporter search found that Wanda Department store as of 2015, there are more than 90 stores in the country. Some people learned from Wanda internal documents that Wanda Department stores will close Ji'nan, Tangshan, Jiangmen, Wenzhou, Shenyang and Hubei Jingzhou, and so on, and there will be more than 40 serious loss stores.