Textile Enterprises: Market Leading By Rain And Individual Performance

It is understood that the euro has depreciated sharply against the US dollar since the beginning of this year.

For the European enterprises, the depreciation of the euro has greatly squeezed the profit margins of the enterprises, and has weakened the competitive advantage of Chinese enterprises.

"In the past, when the euro exchange rate was relatively stable, we could also compete with other European manufacturers.

In recent years, the euro has depreciated sharply, and we have no cost advantage.

Under the premise that the price difference between products is not large, some European merchants turn to Turkey, Romania and other countries to place orders, because geographical advantages enable them to guarantee a shorter delivery cycle.

In addition to the exchange rate problem, the reduction of customer purchase standards also led to the loss of orders.

"Because the European consumer market has not yet fully recovered, customers in the region generally strictly control procurement costs.

Some buyers lowered their requirements for product quality only to pursue lower prices.

This has resulted in more orders for "big staple goods" pferred to Southeast Asian countries.

Chu Xuemei said.

Against the general downturn in the European market.

Dalian pan Rui company's response plan is to increase the proportion of tailored business for senior men's clothing. Due to the high production process requirements and the small volume of 300~500 parts, it is not enough to fill the idle productivity of the company. Therefore, Chu Xuemei is still looking for other solutions.

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See, in the first half of this year, our country

Although export performance is generally unoptimistic, there are differences in economic indicators and demand changes in several traditional markets.

Export enterprises that perceive first-line market changes have the most say in this regard.

Ms. Xu, the head of a textile company in Wuxi, is optimistic about the recovery of the US market since the beginning of the year. The recent slight rebound in the US economy has made her look forward to the future of the US market.

"The overall economic situation in the US is picking up, and merchants have not substantially reduced prices.

As a matter of fact, as a manufacturing enterprise, our profit margin is not large enough.

If importers or wholesalers adjust prices, they may be in contact.

When making profits, cut some of the prices.

Jin Yan, chairman of Jiangyin Jiuding Technology Trade Co., Ltd. believes that the US market has not recovered as well as expected in the first half of this year. "My customers feel that the consumer market in the eastern part of the United States is not performing well.

At present, some customers are still working with us, and some customers have begun to reduce orders. "

The main export business of Dalian pan Rui garment manufacturing Co., Ltd. is concentrated in European markets such as France, Italy and Germany.

When it comes to the performance of the export market in the first half of the year, Chu Xuemei, the general manager of the company, is very anxious.

She said: "from the order situation, the company's exports to the European market are not ideal.

Although the overall economic situation in the region has been warmer, some of the orders continue to flow to Southeast Asia and other European countries due to the depreciation of the euro and changes in customary purchasing habits.