The Pathfinder Ecosystem Strategy Has Taken Shape.

In July 24th, the "Pathfinder holding group Limited by Share Ltd" was renamed and released, which meant that the Pathfinder began to develop platform, and the Pathfinder ecosystem strategy had been initially formed.

The ecosphere consists of three major business sectors, namely outdoor products, travel services and mass sports industry, and focuses on the healthy lifestyle of users at the core of users.

The three sections are relatively independent and complementary. They are related and shared in the process of building user big data and analyzing user behavior.

Pathfinder says it is expected to become a public sport, outdoor activity and natural travel health.

The powerful promoter in outdoor activities and sports industry has become China's most integrated platform for enterprise development.

Pathfinder two years

Frequent movements, 150 million yuan to increase the amount of funds for outdoor purposes, set up a total of 300 million yuan for the Pathfinder and sports industry acquisition fund, 230 million yuan acquisition of easy to travel the world......

We must build a pathfinder ecosystem and speed up the industrial layout.

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In June 2015, Jim invested 20 million yuan into the fashion custom technology company. After the completion of the capital increase, the Phoenix bird venture company held 35% stake in Jim brothers.

In July, the news bird invested 3 million 600 thousand yuan to increase the capital of the music network. After the completion of the capital increase, the company had a 30% stake in the music cutting network.

Jim brothers is mainly engaged in the Internet custom service of shirts. Lode network mainly develops customized services for CITY SUIT brand men's suits, shirts, vest and coats in O2O mode.

With the investment in the Jim brothers and the music network, the prelude to the integration of wedding bird clothing industry has opened up. This also means that the framework of the private custom ecosystem of the wedding birds is highlighted.

In April 2014, the first national custom shop opened in China, marking the start of the whole category custom business of the company.

In April this year, private custom service was launched in the official Tmall flagship store.

At present, there are more than 900 experiential shops under the wired bird, more than 300 professional specialists, and intelligent factories in Wenzhou, Shanghai and Anhui. It is estimated that the proportion of private customization will increase to 15%~20% by the end of the year.

The goal of the private custom eco circle is to create 3 "1000" private custom experience shops to fully realize O2O+C2B. In 2017, private custom business accounted for 50% of the company's own brand sales.

Specifically, it is through the Shanghai treasure bird factory docking 1000 global private custom shop, provides the supply chain service, sets foot in the cross-border electricity supplier business.

Promotion of 1000 wedding shop cooperation projects, the annual sales volume of single store is expected to reach 1 million, which will be extended to 150 by the end of this year.

The 1000 intelligent tailor business platform is mainly for the pformation of the old tailor shop and the opportunity for college students to provide entrepreneurship. The company provides image guidance, standard management, collocation division and volume division training, marketing system, intelligent supply chain support and so on. The new model of private customization is opened. In the second half of this year, 50 smart tailor tailor stores will be opened in succession.