Happy Bird: Private Custom Ecosystem

The goal of the private custom eco circle is to create 3 "1000" private custom experience shops to fully realize O2O+C2B. In 2017, private custom business accounted for 50% of the company's own brand sales.

Specifically, it is through the Shanghai treasure bird factory docking 1000 global private custom shop, provides the supply chain service, sets foot in the cross-border electricity supplier business.

In June 2015, Jim invested 20 million yuan into the fashion custom technology company. After the completion of the capital increase, the Phoenix bird venture company held 35% stake in Jim brothers.

In July, the news bird invested 3 million 600 thousand yuan to increase the capital of the music network. After the completion of the capital increase, the company had a 30% stake in the music cutting network.

Mainly engaged in the Internet custom service of shirts, Lode network mainly develops customized services for CITY SUIT brand men's suits, shirts, vests and coats in O2O mode.

With the investment in the Jim brothers and the music network, the birds of welcome

The prelude of customizing industry integration is also opened, and this also means that the framework of bird friendly customized ecosystem is highlighted.

In April 2014, the first national custom shop opened in China.

The company's whole category customization business has begun to be fully promoted to the market.

In April this year, private custom service was launched in the official Tmall flagship store.

At present, there are more than 900 experiential shops under the wired bird, more than 300 professional specialists, and intelligent factories in Wenzhou, Shanghai and Anhui. It is estimated that the proportion of private customization will increase to 15%~20% by the end of the year.

Promotion of 1000 wedding shop cooperation projects, the annual sales volume of single store is expected to reach 1 million, which will be extended to 150 by the end of this year.

The 1000 smart tailoring business platform in the company's concept is mainly for the old tailor shop pformation, college students to provide entrepreneurial opportunities, the company provides image guidance, standardized management, collocation division and volume division training, marketing system, intelligent supply chain support, etc., to open the new model of private customization, in the second half of this year will gradually open 50 smart tailor custom shop.