Search For Special Brand -- Eco Brand Of Fashion Brand

Since the beginning of 2014, the development of counter trend growth has been frequent. The implementation of multi brand, all channel and platform strategy is not excessive.

From this series of capital movements, it is easy to see that the search for special breakthroughs and embrace the Internet is urgent.

In search of special aspects, it has also made clear that through the capital operation and the integration of industrial resources, we will build the "fashion FMCG Brand Ecosystem" from offline to online, from low-end to high-end, and from domestic to international.

Last year

57 million yuan for high-end women's clothing ELLE

This year, in March this year, we invested the 324 million strategic investment in Huimi group, and also invested in the comprehensive mobile sales platform for the daily development of Micro Internet and mobile Internet shopping.

Then, in May, in search of the special way of combining the existing shares and the new equity options, he took over 50 million yuan in the strategy to join the strategic research group.

19 million 980 thousand yuan to subscribe to trade.

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The Li Ning Co Ltd, which has just announced the slogan of restarting "anything is possible" just a few days ago, is making it possible to turn losses into losses.

According to the report, group income increased by 16% to 3 billion 641 million yuan, Maori run up to 1 billion 634 million yuan, and gross profit margin edged up 0.3 percentage points to 44.9%.

Among them, the pre tax profit plus depreciation and amortization (EBITDA) turned into a deficit of 260 million yuan.

Mr. Lining said at his performance meeting in March this year, "my duty is to let Lining return to profitability and continue to make profits."

According to the content of the earnings report, Lining's five core category driving group retail sales grew year by year, among which basketball category was outstanding, retail sales increased by 43% compared with the same period last year, and the retail sales in the quarter and last quarter increased by 61% over the same period last year.

The total number of sales outlets increased from 5626 at the end of last year to 5745, the first net increase since 2011.

Among them, low permeability southern China and two or three tier cities have become strategic priorities, with more than 42% of new sales outlets in the first half of the year in southern China.

Lining said it could achieve a goal of 500 net sales points in 2015.

In terms of goods sales mix, the sales rate of new products has increased very well, and the sales rate of 3 months in the second quarter has increased by 7 percentage points compared with the same period last year.

In the second quarter, the same store sales growth rate of retail business increased by double-digit year-on-year growth, while the same store sales growth rate of wholesale business increased year by year.

Orders for the first quarter of 2016 increased by double-digit year-on-year orders.

The combination of discount stores and temporary stores has improved the inventory level, and the inventory provision has decreased by about 25 million yuan compared with the end of 2014.

The cash flow in the first half of the year was 165 million yuan, the efficiency of operating capital increased, and the proportion of operating capital in revenue decreased by 6 percentage points compared with the same period last year.