How To Promote Sales In Marketing Activities?

The classification and innovation of promotional activities are still continuing, but the essential requirement can not be forgotten: promotion is also an activity to make money, because it belongs to marketing activities.

There are many forms of promotion.

Different ways of choosing are also different: small brands are stall, small-scale trial and drink, etc. big brands are involved in major social activities.

According to the nature of the product, sales promotion options are different; some enterprises are willing to participate in some media publicity, some enterprises are willing to give free.

The basic consumer groups are different, the way of promotion activities is different. For the elderly, children (mainly mothers), teenagers, middle age, men and women, and so on, the sales promotion activities and venues are different.

According to different functions, the way of choosing is also different. Herbal tea may choose more places such as hot, hot, and big fire for promotion.

Properties.

Since sales promotion is a marketing activity, it must be satisfied.

Behavior activities, that is, it first choose to meet the needs of consumers, or marketers can accurately grasp this promotional means can better meet consumer behavior, it can be said that marketers are confident that as long as the product, this promotion method, this price placed in public places, it will be able to produce a lot of (compared to usual) turnover.

Misunderstanding of promotion.

Unfortunately, many promoters mostly stay at the initial level of stall and retail, and fail to think deeply or understand the essence of promotion.

Promotion is often an activity of losing money and making money, and gradually away from the essence of marketing.

In addition, there is another obvious mistake: promotion is more like an advertising activity than a marketing campaign; and sales promotion should be a loss.

This is obviously not in line with the essential requirements of businessmen, nor is it consistent with the fundamental principle of employer investment.

Through the above analysis, the essence of sales promotion has been very clear. He can also use quantitative methods, he can also use the matter of fact, on this assessment of the activities of the way to achieve the essence of sales promotion requirements.

It not only brings advertising effects to enterprises, but also has economic benefits.

Promotion is essentially a kind of marketing activity, its purpose is to make the product's function and consumers have an intimate contact, in order to achieve a product image, display product quality, establish consumer confidence, improve product sales.

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Although fashion apparel and apparel retail industry is oriented by changing trends, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter.

The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.

Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.