Opening A Clothing Store Site Has A Magic Trick To Help You Succeed.
It is often misunderstood that a good business circle means
Pedestrian flow
A dense and busy place is actually more conducive to the growth of a new company than a scramble for a good market.
It is a good idea to make a map of the business district in the process of choosing the store site.
1, local
Sporting goods
Shops conduct surveys and place their positions on maps.
Look at their location characteristics, such as the radius of the surrounding population, the total population, the distance from other similar enterprises, and measure the radius of their exclusive market, that is, the scope of business circles.
2, map out your favorite location according to the map.
3, around the selected places, according to the amount measured before.
Business circle radius
Draw your own business circle with compasses.
4, determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.
5, understand the demographic, demographic characteristics, purchasing power and other related information in the business circle to help you understand the customer base.
6, draw a street or bus line that you can walk to your store to see if customers can get there easily.
The growing clothing market has attracted a lot of entrepreneurs, but if you want to do well in the clothing industry, there are more consumer customers.
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Clothing brand stores are open, but the places with these conditions are generally quite high rents.
Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.
Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site.
For clothing items, if you can focus on a lot or block, you can attract customers.
Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.
There are so many people here and business is booming.
Areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.
Open a clothing brand store, such a shop is the so-called "golden land".
In this area, logistics is fast. For the clothing industry, the fashion trend is very fast. If the goods flow slowly, it may be out of fashion before the clothes are sold. Therefore, the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.
Shops opened near residential areas, with a relatively concentrated population and high population density.
Clothing brand stores, in such areas, people of all ages and social strata have more customers, and it is easier to choose which styles or types of clothes to sell.
Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.
There are relatively large customers and customers who visit shops.
But consider the large traffic volume on the street and the influence of some terrain or traffic to choose the best location.
Open clothing brand stores, for some of the more traffic, but because the traffic arteries, passenger flow is the place to go to work, it is not a good choice of clothing store address.
If traffic is convenient, customers will be willing to patronize and willing to go there by car.
Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.
For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.
As long as you can buy fashionable clothes of unique style, people will buy it because they can't buy it anywhere else.
Clothing brand stores, and most of these places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with fashion.
In addition, opening shops near schools and popular tourist attractions is also a good choice.
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