Solve The 2 Major Management Pain Points Of Retail Outlets

In recent years, the cost of rent and labor has been rising.

Enterprises are facing tremendous pressure of profit. Meticulous management, precise adjustment, marketing and service are imminent.

But for a large number of retail enterprises, because of the lack of advanced information technology support, many retail enterprises are relatively extensive in operation and management.

There are two major pain points in the management of traditional retail chains.

Especially for the retail chain enterprises which are more obvious impact by the mobile Internet, due to the lack of information technology and extensive management mode, it has become one of the main reasons for the difficult pformation of "Internet +" in retail chain enterprises.

As a practice and researcher in retail chain for more than 10 years, Wang Xiaofeng, an expert member of Lenovo Retail Executive Committee, and founder of CEO technology, Shanghai, believe that under the "Internet plus" environment, retail enterprises face two major pain points: two.

Pain point one: information breakdown between enterprise headquarters and terminal management, low visibility of employees and customers, lack of effective communication and interaction mechanism between enterprises, salesmen and customers; three.

Pain point two: physical stores are restricted by subjective and objective conditions such as business hours, staff capabilities, store location and so on. Consumers do not enter stores or even run away.

Traditional retail chain enterprises urgently need to use mobile Internet technology to realize the pformation and upgrading of store management.

Fine management of retail chain enterprises needs information technology as support.

Fine management requires technical support.

WAL-MART, which dominates the world, makes the supermarket the NO1 of the world's top 500, which is built on the two cornerstones of powerful information system and perfect logistics system.

Because of the solid foundation and solid foundation, WAL-MART achieved large-scale self purchase and self development, and developed its own brand and self-made products in a large area, and firmly grasped the price leadership.

Because of the right to price, in the fierce collision with the electricity supplier, WAL-MART still can rely on the powerful supply chain to remain unbeaten, ranking the top 500 in the world.

Ali was able to break cattle, but last year's online retail sales were only half of WAL-MART's total, and net profit was only 22% of WAL-MART's.

The United States retailing Christmas War started, WAL-MART dare to compare with Amazon, the initiative to provoke the price war on electricity providers, the first to promote the postal service, but also because of its super strong technical force.

However, not all enterprises have the financial strength of WAL-MART to support the development of more advanced retail technologies.

Quite a number of retail enterprises are still struggling in the process of struggling but not enough.

They are also very clear that technology is the salvation of their straws, but they can not find the right tools and methods, and do not know what is suitable for their technology.

And today, because of

The industry is in a predicament, and its profitability and profit margins are very limited. They do not have enough capital to develop advanced mobile Internet technology.

From another point of view, the traditional retail enterprises themselves have technical and theoretical genes, unable to "grow" management genes for cloud services and big data, and must rely on external professional technology and service providers.

Recently, software giant Oracle has spent $40 billion (about 1/4 of its market value) to acquire Salesforce (enterprise level software), which is the main cloud. This is a very important signal. Enterprise applications such as Yammer and Jive have become the darling of the capital market first. In China, since 2012, a number of enterprise application software has been introduced to the market continuously. It is against this background that the mobile trend of enterprise services is irresistible.

Speaking of this, many people may be somewhat confused about what the so-called enterprise IT product is. In short, enterprise IT products are enterprise oriented IT services.

Global IT spending will reach US $3 trillion and 500 billion in 2015, of which $310 billion will be available for enterprise software.

In China, more than 2200 SMEs need to increase IT expenditure to meet the needs of business pformation and development.

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According to the consulting report, the Chinese enterprise mobile application market will usher in a high growth rate in the next few years. It is estimated that the scale of the Chinese market will reach about 66000000000 in 2016, and the compound growth rate will reach more than 60% in the next four years. The enterprise application market will become the next main battlefield of the mobile Internet.

Many Internet bigwigs are also very optimistic about the development of enterprise software.

At the end of May last year, at the Internet Conference held by Baidu, Robin Li said: the next opportunity is on enterprise software.

He said it is difficult to predict the trend of the industry, but there are two directions that can lead the future and the areas where BAT three will not be involved: first, the new enterprise software; two, to find new valuable data for the users.

Achievements in the pformation of traditional retail business management

In order to help traditional retail chain enterprises to achieve pformation and upgrading, Wang Xiaofeng Ji hopes to develop a chain terminal mobile management tool, which brings the birth of the chain terminal management tool.

With the help of the Internet and mobile Internet, cloud computing, cloud storage and big data, we have been able to assist the retailers and chain stores in performance management efficiently and quickly, providing a set of timely, efficient and intelligent digital management tools that are closely integrated online and offline.

In 2014, the performance of the new chain store management tool came out, which attracted wide attention from the market.

Over the past year, many retail chains including the first brand of Chinese men's shoes.

There are more than 1700 cosmetics brand stores in the shop: plant doctors, the home appliance chain that has been voted the best agent by Panasonic -- the integration of Jiangsu pearl household appliances, the classic female jewelry chain, Xuan Zi jewelry, China's gold jewelry chain and other 20 industries.

Why can performance in a short span of more than a year cause so much attention and purchase? In the final analysis, performance is a specialized enterprise application software for retail chain enterprises, performance is a retail management tool, which is different from other enterprise application software unique.

This is inseparable from the experience of founder Wang Xiaofeng.

Mr. Wang Xiaofeng, founder and CEO of performance, is also the founder of Shanghai six strategy and three points marketing consultancy.

Before setting up nine Yi Technology Co., Ltd. and developing mobile management tools, Wang Xiaofeng has been engaged in consulting services in retail chains for a long time.

In the process of long-term consulting service, he had a deep understanding of the drawbacks of traditional retail chain enterprises in management and management, so he developed the right management tools for retail chain enterprises.

The 9 major management modules of the performance are six ways and three points marketing consulting agencies, which have more than ten years' experience in retail chain consultation in the retail chain consulting industry. They are retail management systems with retail logic.

The achievement solves the situation that traditional consulting companies do not understand software development, and software technology companies do not understand the retail chain industry. It brings a mobile marketing revolution to chain enterprises, and it is a real cross-border innovation.

So it can be said that performance is the master of ideas, methods and tools for retail business.

In view of the extensive operation and management of stores, the achievement has achieved the meticulous management of stores.

First, performance is achieved through the development of standardized management modules, so that employees know how to do.

Nine major work modules, focusing on the text, pictures, video, audio and other forms of content, simple and easy to learn.

The two is to let employees know what to do, plan, execute, summarize and follow up. The key link of management is clear at a glance; meticulous management and performance improvement methods are installed in mobile phones, and shop managers are seen everywhere.

The three is through real time feedback communication, let employees know the result of the work, dynamically evaluate the work results of employees, cross platform link communication, get through the store, supervision, headquarters communication barriers, immediate and efficient.

As the information center of a store, the performance helps you store your shop in your cell phone, no matter how many storefronts, and how many cities are distributed.

For example, through performance, the boss can understand the real time sales situation of the store at any time and anywhere, including the progress of the sales volume, the real-time performance of the sales staff, and so on, so as to adjust the sales rhythm and pace in time, and ensure that the sales volume and quality is guaranteed within the stipulated time.

The critical period of pformation of traditional retail enterprises is, in other words, the draught of IT service enterprises, and the performance focused on mobile marketing management in the field of chain subdivision, providing more effective practical tools such as "water and spade" for the pformation of traditional retail enterprises, and getting better and better use.

With the mission of "let the world have no shop", the company is committed to using information technology to help enterprises manage their stores easily and help tens of millions of retail chains to take off.

If you are worried about the management of chain stores, you may as well download the results.