Internet + Penetration Towel Industry Is Optimistic.

Turning to the Internet +, the relevant person in charge of Fu Tian exhibition said that the core of the Internet + era is "people". The most ideal state of brand building is to form a friend relationship with customers, so that they can interact with each other easily and happily.

Therefore, the ultimate state of making a brand is "being a man".

In the future, our brand building will revolve around "people" as the center, manage "customers" and force customers.

For the topic of "Internet +", Huang Hainan also has a clear view. In the mobile Internet era, the three basic strategies for successful pformation of traditional enterprises are the pformation of thinking, the improvement of management level and the deployment of enterprise mobile information system.

The biggest inspiration of Internet plus is not the change of enterprise nature, nor the change of marketing essence, but the change of manager's thinking, which will affect the future.

It is precisely the characteristics of the Internet + era that towel enterprises have been following the pace of the times, constantly innovating and changing, and constantly implanted Internet genes.

Last year, the sales of the whole network were over 2 billion. As a small towel, the sales volume has been very difficult.

In 2014, sales of Tmall's mobile terminal accounted for 46.2% of the total sales.

We are paying more and more attention to mobile terminals, and there is no future without younger brands.

To this end, Jie Liya has launched its own WeChat public account, elaborately compiling sales promotion content, and using dynamic and static exhibition products to attract young consumers' attention.

In addition, we should make full use of the promotional advertising sites in the station to publicize our new products and new explosions and get the love and trust of young people.

The importance of user feedback is unquestionable for businesses. One of our first tasks is to provide fast and simple solutions to users' feedback problems in today's booming social marketing.

At present, Huang Hainan believes that the WeChat public platform is the most appropriate channel to receive user feedback.

"The two brands of Fu Tian and Jieyu are the frequent guests of the home textile exhibition," said the relevant official of the exhibition. At the 2015 home textile exhibition, in addition to maintaining traditional face-to-face communication, according to the customary media attention habits of the target customers, more mobile communication devices will be used in the communication strategy, focusing on micro-blog, WeChat,

Website and online and offline interactive multi-dimensional pmission mode.

Zhang Ruichun, President of Gaoyang towel Association, believes that traditional enterprises want to

There are perfect chemical reactions. We must think about products from the perspective of consumers. Although traditional channels have been seriously affected, they help enterprises shorten their distance from consumers.

At present, Gaoyang's e-commerce is developing steadily. At present, some companies already have a mature e-commerce team.

Over the next few years, Gaoyang has plans to set up an e-commerce base at the county level, attracting talents through the environment, and helping local enterprises through various resources.

Kang Yong Jun, deputy general manager of Nantong Dadong Co., Ltd., also briefed reporters about the company's successful Internet operation experience. Dadong has collaborate with the major e-commerce platforms to promote and sell products in 2013. The factory directly reaches consumers, reduces the central section, and stores the physical examination under the line, and it can buy directly online.

At the same time, the factory production line is directly involved in the Internet, allowing consumers to customize products through the Internet, such as HD Photo grade digital printing, embroidery customization and so on.

In the next few years, the company actively participates in the Internet +, self built Internet sales platform, to achieve the integration of the factory and the Internet.

Future

The competition will be more intense, and resources will be more inclined to be strong and able to provide environmental health products enterprises.

As a home textile benchmarking enterprise, the company has always been courageous to undertake corporate social responsibility and pay attention to the balanced relationship between environmental protection and development.

The leaders of the Japan exhibition show very clearly that the future competition of the towel industry will be a competition between consumers' choices, which can only be brand, quality and service.

Therefore, enterprises should continuously strengthen research and innovation of product technology, further improve the quality of customer service, make their own brand and quality, and enhance the added value of products.

Because of the difference in living habits, the actual consumption of towels in China is 1~2 per person per year, while the developed countries reach more than 10 per person per year, which has a large consumption gap.

For example, the annual consumption of towel products in Japan is more than 100 thousand tons, which consumes more than 1000 grams per person, equivalent to 13~14 per person per year.

If our per capita consumption increases from 1~2 towels to 3~5 per year, there will be a huge market supply gap.

In addition, with the improvement of community life, the continuous enhancement of people's awareness of environmental protection, the continuous improvement of circular economy, the quickening pace of urban construction, and the increasing prosperity of "holiday economy", the demand for towels will be improved.

Therefore, from the overall trend, towel consumption prospects will be better.

"The towel, as an essential commodity in daily life, has a relatively high frequency of replacement," the official said.

At the same time, as consumers' awareness of the use of towels is improved, the number of towels and the frequency of replacement will be higher.