What Is The Psychology Of Female Friends?

Related data points out that women's clothing is more dependent on store location than men's clothing.

Shopping malls once conducted a survey and found that men's clothing did not care whether the location of the shopping mall was in the middle. On the contrary, women's clothing was more concerned with location.

The sales and location of women's clothing are closely related.

First of all, it is because women are emotional, and the location of the shop can give people a sense of "space" in the shopping environment. Shop display is also an important reason. Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.

Women's clothing stores seem to emphasize more than men's clothing.

And put the style, men's friends shopping just to buy their occupation and life related, the shop's feeling didn't pay much attention, just pay attention to the clothing brand is not suitable for oneself.

A lot of female friends like to stroll around the street. Obviously, the location is obvious.

Female psychosocial researchers say: because women's shopping research is related to research, the whole thing is around the whole.

Turn around instead of going directly to the center of the shopping mall.

When women buy clothes, they like to go around the mall.

Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.

Then it is the comparison and screening of brands.

The action is very random, the female friend is all sensibility, feel good buy.

At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.

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The main factor that should be considered when choosing a site for clothing is traffic.

But for clothing franchised stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

The location of the general manufacturer's store is "Fei Feng Shui Bao" is not settled.

They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption.

It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Densely populated, many consumers, large consumption... Many franchisees will compete in such a business district.

However, this may not bring maximum benefit.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image.

To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of the surrounding environment, preferably avoiding the noisy places like grocery stores, restaurants and machinery repair shops.

Excessive concentration of anything will result in saturation.

It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance.

Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money, and only had a price war.

Each region has its own different commercial network layout.

Which district develops service industry and which area develops IT industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

It is obviously undesirable to do business in a single way, and it will backfire.

Just enough to borrow the potential of the opponent can often play a positive role in promoting sales.

If you have McDonald's, you will find KFC. The same is true.

These common advertising props have a significant role to play in the sales of franchised stores. The proper use of these props can play a 42 role.

Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store.

Therefore, when choosing the address, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.