Retailer Location Tips Help You.

Luxury brands are mostly concentrated in well-developed first tier cities and some second tier cities.

Because of its high end, business environment can be matched.

Generally speaking, the selected business circle has a higher grade, which requires a mature business climate and large flow of people, and there are a number of high-end products and similar stores.

The first choice is modern commercial property, such as large complex, fashionable shopping center and prosperous commercial street.

Most of the international luxury brands are in a gold position.

Single store area is relatively large, to provide adequate space to create brand experience.

For example, the single shop area of LV is more than 2000 square meters, and the single shop area of Armani and Gucci is also more than 500 square meters.

The tenancy is usually about 5 years, and some brands ask for 10 years.

For example, Dior has a 5-10 year lease and a single store area of 50-200 square meters; Louis Weedon has a lease for more than 5 years, a single shop area of 100-1000 square meters, Prada has a lease of 3-5 years, and a single shop area of 100-500 square meters.

Business class restaurants: mainly for high-end business and white-collar work meals, such as South beauty.

Mainly considering the large population density, stable consumer groups and other factors, they are mainly concentrated in the middle and high grade business district or prosperous commercial center, and can also be located in the larger office buildings and shopping centers.

Middle and top grade business dining shops have a larger area, usually about 1000 square meters, while Dan Guixuan and other large business restaurants can reach 2000-5000 square meters.

Popular restaurants: family and personal consumption, such as Quanjude and nine headed birds.

Such restaurants have a wide range of locations, which can be found in commercial areas, busy streets, offices, and large and medium-sized communities or colleges.

The area is wide ranging from 80-100 square meters to 4.5 meters above the floor height.

For example, Quanjude mainly located in cities with a population of more than 1 million, located in business areas or prosperous commercial areas, with a single shop area of more than 1500 square meters.

Kinhans takes the provincial capital city and the developed prefecture level city as the main objective, and requires large communities, universities or regional commercial centers within 1.5 km radius. The single shop area is about 1500-3000 square meters, and the floor is 1-2 storeys (the commercial center may consider 3-4 storeys).

This restaurant has a relatively long lease period, usually less than 10 years.

Chain fast-food restaurants: high demand for passengers, so choose in busy commercial areas, traffic nodes, large community entrance and other places, near the main road.

Chinese fast food is usually about 150-250 square meters, such as Yonghe King's single store area of 150-200 square meters, Ma Lan noodle shop area of 150-250 square meters.

The western fast food such as McDonald's and KFC's single store area is about 400-500 square meters.

One or one or two floors can be used without special requirements for storey height.

Leisure food: including cafes, tea shops, etc., suitable for high-end residential and business district, the environment is quiet and elegant.

The area of a single store is about 50-400 square meters depending on the specific operating conditions, and the lease time is short about 3-5 years.

For example, Starbucks has positioned its customers in urban white-collar with rich petty bourgeoisie sentiment, creating elegant environment on busy roads, with a single shop area of 100-500 square meters, requiring a lease term of more than 3 years.

The location criteria of Chinese tea brands are similar to those mentioned above.

It should be noted that food and beverage shops should comply with the regulations of the relevant departments of the state for catering industry.

For example, the restaurant must leave the source of pollution for more than 10 meters.

Facilities such as water and electricity, fire fighting, air conditioning, exhaust, gas, sewage and other facilities are required, such as adequate water supply, oil and gas discharge channels, sewage discharge and biochemical treatment devices.

Comprehensive hypermarkets: common in a second tier city and developing rapidly.

。

The demand for regional people is larger. The population of the core business circle within 1.5 kilometers is not less than 100 thousand, and the number of residents in the surrounding business circle is 3 km, reaching 300 thousand.

For example, the location criteria of WAL-MART hypermarket are 10-15 inhabitants in 2 kilometers.

There are no large competitors over 5000 square meters.

The Wumart mall requires 300 thousand residents in the 3 km area.

At the same time, the shopping mall needs nearby traffic initiative line to facilitate the traffic flow and the flow of people. For example, Carrefour stores are located at the intersection of two roads and one of the main roads.

Comprehensive stores have certain requirements for buildings themselves.

According to the general standards of the industry, the location of the site is the best in the first layer, and it is generally not more than two layers.

A single floor area of 5000-7000 square meters, the total construction area is basically more than 10000 square meters.

The height is above 6 meters, the net height is not less than 4 meters, and the column spacing is more than 8 meters.

It is required that the store is square, with no less than 70 meters on the street and more than 50 meters in depth. For example, Carrefour requires the store width to width ratio of 10:7 or 10:6, and the new Yijia set the standard as 7:4, and the standard of lotus face is 80 meters or more.

The subsidiary requirements for the location of comprehensive supermarkets include parking spaces, tenancy and other factors.

It is required that there are enough parking spaces in hypermarkets, more than 200-300.

For example, Tesco requires 400 parking spaces in the hypermarket. The standard of lotus is 400-600 in the first tier cities and 150-300 in other cities.

And it is best to have a square with a certain area in front of the store.

The long term lease of the hypermarket is mostly for more than 15-20 years. For example, WAL-MART requires a lease of not less than 15 years and provides a certain rent free period.

Building materials specialty

Commodity is highly professional, mainly based on household products, building materials, lamps and lanterns.

Professional stores emphasize the agglomeration effect of business circles, and it is easier to gather many similar merchants to get together.

The requirements for the maturity of the lot are relatively low, which can be located at the appropriate locations along the expressway or along the fringe of the large emerging communities.

Because of its relatively remote location and high demand for parking spaces, there are about 200-400 parking spaces per 10000 square meters.

For example, B&Q requires no fewer than 300 parking spaces.

Building materials store has a large area, mostly in 10000 square meters.

The floor is mainly distributed on the first floor and 2-5 floors.

In order to meet the special physical characteristics of commodities such as high and large, stores need a broader internal space.

The building height is more than 8 meters, the minimum is not less than 6 meters, and the column spacing is more than 9 meters.

In addition, the lease is relatively long, usually in more than 10 years.

Fast fashion brands such as GAP, ZARA, H&M and UNIQLO are expanding rapidly. They will accelerate to the second tier cities on the basis of continuing penetration of the first tier cities.

The location is concentrated in the bustling business circle with strong fashion and large flow of people, especially in the fashionable shopping centers such as young consumers.

For example, when ZARA enters Beijing, choose the CBD shopping mall.

Shops are often adjacent to luxury goods, and there are many top brands around them.

Similar competitors have a higher level of aggregation, just like McDonald's and KFC. This shows that the similarity of brand names is similar.

Single store area is larger, such as Zara stores are generally more than 1000 square meters.