How To Make Summer Display Mode In Clothing Store
Because of the hot weather in summer, the sales of clothing stores also slowly enter the off-season.
Limited market share also requires shopkeepers to use their brains to attract customers to come to consumption.
Summer clothing store display should pay more attention to.
Because of its climate in summer.
Specific characteristics
The products are relatively single.
At this time, the display of goods should make use of accessories as much as possible to enrich the windows so as to increase attractiveness.
Because the summer is more sultry, the quantity of goods should also be controlled. The number of display on the same shelf should be less than that in spring and winter. The distance between hanging and stacking can also be relatively large, so as not to appear crowded and avoid making customers feel irritable.
Trousers should be slant to avoid monotony.
Many brand clothing will have a dominant color in design, and even a large number of clothing styles will be launched in a single color series.
Therefore, summer clothing display can not deliberately choose cold colors.
Then we should have a uniform display according to the color of the clothing, and we can divide the area, so that we can arrange the lively colors in order to minimize the irritable feeling that color brings to people.
Summer continuous high temperature, people easily appear restless, so the use of blue and white to show the sense of refreshing, cool colors on the main color; but summer is also a good season for sports, so some high saturation and colorful colors have become the first choice for summer, especially some sports, surfing brands, but also entered the season of colourful and colorful competition.
The theme of summer is also mostly centered on longing for cool or passionate sports.
Summer display of clothing props must have the feeling of summer.
Choice is related to waves, beaches and so on. For example, starfish and crystal can be props. There are also elements extracted from Hawaii style and sea movement.
Other cool elements such as fans, crystal ice and so on are also being used by more and more brands.
In terms of props, green plants are the most practical. They can also use a seaside background posters to enhance their sense of season.
Summer continues to be high temperature, it is easy to look restless, so the use of a clear blue, white, color with cold color, but the summer is also a good season for sports, so some of the high saturation,
color
Gorgeous colors have also become the first choice for summer, especially for some sports and surfing brands.
Summer can
collocation
The products are few and easy to appear monotonous, so as to enrich the display techniques as far as possible.
For example, hanging style can be relaxed and casual; trousers display can be rolled up; T-shirts and shirts, T-shirts and T-shirts can also be used to increase the sense of hierarchy.
Dynamic display is a good way to compare the visual impact and the characteristics of summer.
The biggest feature of summer clothing is rich in color. The display must be classified in the store.
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