The Skill Of Opening A Clothing Store Is A Great Help.

It is often misunderstood that a good business circle means

A dense and busy place is actually more conducive to the growth of a new company than a scramble for a good market.

It is a good idea to make a map of the business district in the process of choosing the store site.

1, investigate the local sporting goods stores and place their positions on the map.

Look at their location characteristics, such as the radius of the surrounding population, the total population, the distance from other similar enterprises, and measure the radius of their exclusive market.

Scope.

2, map out your favorite location according to the map.

3, around the selected places, according to the amount measured before.

Draw your own business circle with compasses.

4, determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5, understand the demographic, demographic characteristics, purchasing power and other related information in the business circle to help you understand the customer base.

6, draw a street or bus line that you can walk to your store to see if customers can get there easily.

The growing clothing market has attracted a lot of entrepreneurs, but if you want to do well in the clothing industry, there are more consumer customers.

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In order to avoid the remote environment, the so-called "noise seeking and avoiding static" means choosing the location of the store according to the location of the store, choosing a crowded shopping area with frequent commercial activities.

The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in the residential area as an example. Generally, the radius is 500 meters, and the business circle is 1000 meters. The radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.