Clothing Store Location And Product Selection Strategy

Now young people start their own business as their boss has become a craze, whether it is a small online shop, or to open up their own small businesses, clothing seems to be their first choice.

In the face of seditious reports such as "monthly earning tens of thousands", "daily running water 3000", and advertising campaigns with branded clothing, young entrepreneurs will unconsciously feel good about themselves, and believe that other people can make money, and I will make money, too.

However, the clothing store's investment is not large, and it doesn't seem to be complicated. However, opening a shop is not as simple as adding, subtraction, multiplication and division. It involves many aspects, such as site selection, financing, purchase, sales, financial management and so on.

If you want to open your own clothing store, where should you start? Some people think that the location of the storefront and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will gain more than 70% of its profit.

Opening a shop is not as simple as adding, subtraction, multiplication and division. It involves location, financing, purchase and sales.

And many other links, any one link may lead to the fragmentation of the investment chain.

The location of clothing shops is very important, which is important to determine the survival of businesses.

For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.

Because there are more clothes to choose from, and this is also determined by women's shopping psychology.

Before choosing a site, the first thing to make sure is

Choice.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking,

The scope of sale usually has a certain geographical boundary, that is, relatively stable business district.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, it is one of the basic skills of the clothing store business strategy to make use of the resources of the business circle to make the business to the customers' hearts and make them willing to become repeat customers.