There Are Also Tips For Opening A Brand Women'S Shop.
To open a women's clothing store, it is necessary to spend more time on site selection so as to lay a foundation for future business.
Site selection is a relatively tangled problem. In the golden area, for fear of insufficient funds, the shop site is generally afraid of no customers. In fact, the most important thing in the location of women's clothing stores is the publicity of people and shops.
The demand for clothing industry is rising constantly, and the market of garment industry is also expanding. In the clothing industry, the sales of women's clothing is the most popular. So what should women dress shop have to pay attention to when choosing stores?
Store can not be too small, in order to solve the problem of funds, reduce the area of the pavement.
The smaller the shop, the lower the benefit.
Do not calculate the rent, but also consider the waste of manpower.
Small shops not only bring some difficulties to decoration, but also bring some trouble to the display of goods, so they can not show the costumes to the customers better.
If you want to open a good women's clothing shop, investing in storefront is the key.
Front
Choose to pay attention to the problem. Too big a face shop can only be cheap, run, or wholesale.
The quality of the facade is slightly deeper, and the four are just the same.
We open shop or shop for a certain space. We should try our best to avoid such shops in shop selection.
Corner shops do not choose gold corner silver side, corner of the market, side.
Such shops are often at a disadvantage, and prices tend to be low.
Shop location selection
Be careful, so shops often see more and buy less. Even if the goods are good, it is hard to be a priority shopping object.
The shops of new investment merchants should be carefully re inviting shops. Their reputation is not very large.
Pedestrian flow
Not yet many, and have not yet formed a certain clustering effect. Compared with the traditional market, it is not easy to open shop successfully.
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Now young people start their own business as their boss has become a craze, whether it is a small online shop, or to open up their own small businesses, clothing seems to be their first choice.
In the face of seditious reports such as "monthly earning tens of thousands", "daily running water 3000", and advertising campaigns with branded clothing, young entrepreneurs will unconsciously feel good about themselves, and believe that other people can make money, and I will make money, too.
However, the clothing store's investment is not large, and it doesn't seem to be complicated. However, opening a shop is not as simple as adding, subtraction, multiplication and division. It involves many aspects, such as site selection, financing, purchase, sales, financial management and so on.
If you want to open your own clothing store, where should you start? Some people think that the location of the storefront and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will gain more than 70% of its profit.
Opening a shop is not as simple as adding, subtraction, multiplication and division. It involves many aspects such as location, financing, purchase, sales, financial management and so on.
The location of clothing shops is very important, which is important to determine the survival of businesses.
For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.
Because there are more clothes to choose from, and this is also determined by women's shopping psychology.
Before choosing a site, the first thing to determine is the choice of customer base.
Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.
Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.
This is to pay attention to the concept of "business circle".
Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.
Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.
Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.
Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.
Of course, it is one of the basic skills of the clothing store business strategy to make use of the resources of the business circle to make the business to the customers' hearts and make them willing to become repeat customers.
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