What Do You Know About Entrepreneurial Clothing Stores?

With the continuous expansion of the market, and more and more popular clothing stores, because opening a clothing store is an investment with low threshold. If you don't do a good job in preliminary planning, the risk is still very high. Therefore, novices need to be prepared carefully, and there are several points that need special attention. We should pay attention to the following points, because many problems may hinder success.

The first factor of the success of traditional clothing stores is location. For clothing stores, the choice of shop address directly affects the long-term business performance. The location is king. In the pedestrian streets of major cities, the rent of gold shops can reach millions. We can imagine the influence of geographical location on the success of clothing stores. In addition, they always gather in other places where the rent is expensive.

Market positioning is the premise of product sales. Positioning is to determine the products you sell according to your specific market demand. Accurate positioning determines the location, decoration and sales mode of your shop. For example, positioning teenagers' clothing may affect your location near the school. The positioning accuracy also lies in that you are looking for commodities with large market demand but few sales volume. The positioning that caters to the market demand is accurate positioning.

The degree of specialization of a clothing store determines its position in the hearts of consumers. What we want to achieve in the clothing store is to achieve the ultimate effect of clothing sales in Muba stores. What we want to achieve is not to sell clothes in a professional store, but to sell clothes in a clothing store.

The reason why people buy a lot of things at the stall is not that people buy things at a low price, but because they get a lot of money when they buy things at the stall. This shows that what consumers buy is not a commodity, but a psychological hint and a sense of satisfaction. If a store can provide customers with satisfaction beyond the price of the goods, it is easy to succeed. For example, small gifts, large discounts, special offers for members, etc.

What kind of shop has authority? The decoration is not fancy, the color is simple, the display is neat, the price is unified, the salesman is professional, equipped with POS machine, cash register, and computer to issue tickets. The first few items are abstract concepts. If you pay a little attention to them, you can achieve the latter items, which will cost thousands of yuan more. But this kind of shop will give people a feeling like exclusive shop , reliable, safe to buy, less Bargaining from customers, and the goods can be sold at a higher price. If it's not allowed economically, you should at least do it: the decoration is simple, the display is neat, and the salesperson is professional. Otherwise, it is equivalent to placing the stall in the shop.

As the saying goes, a man should keep a low profile and do things with a high profile. It's the same with opening a store. We must make high-profile publicity. Without publicity, there will be no attention. If no one pays attention, the business will not get better. In the traditional times, we rely on word-of-mouth, business cards and flyers. Now many small shops are willing to do some magazine advertisements in the same city, and do some banner advertisements in the local BBS. A good shop should be publicized.

Display can let customers at a glance, easy to choose. Clothing stores generally hang clothes by side and front. Try not to be original, some clothes customer If it takes a few minutes to take it off, who has the patience?

80% of turnover What does it mean that 20% of customers are generated? Old customers are the main force of store sales. Our focus is to maintain old customers. Developing a new customer is three times the cost of maintaining an old customer, but the economic benefits are very low, so we should try our best not to lose old customers. Sometimes it is a common way to maintain a customer's position in a certain store, but you only enjoy the cost of maintaining the old customers by SMS. In addition, there is the relationship between different old customers, which are very delicate. Some stores divide customers into gold medal members and silver medal members, VIP and diamond VIP. These methods are used in many stores, and successful stores are familiar with them.