Wuhan Century Tianhe Garments Co., Ltd.

From the expansion of children's clothing area in the mall, obvious It can be felt that the children's clothing market is hot in recent two years, but the huge market will certainly lead to fierce competition. In the recent market survey, Wuhan Tianhe Garments Co., Ltd. found that there is a general feeling in the low-end retail of children's clothing: business is becoming more and more difficult. The prosperous season in previous years is not prosperous this year. The brand that was still selling yesterday is suddenly gone. And so on. Children's clothes in fairyland think that the above problem is not a case of a single district or a brand. It should be a common problem encountered by the clothing industry.

Taking a comprehensive look at the domestic and international economic situation, it is generally a period of 10 years or so, and each time it lasts for three years or so, there is a difference between the calls in different periods. The last "cold current" phenomenon occurred on the occasion of the 1997 Asian financial storm. clothing The industry as a whole is gray, decadent and negative emotions permeated. At that time it was called "the mood of the end of the century". The whole industry did not have a particularly obvious trend. Fashion information release was only limited to color. There was no fresh and bright style to stimulate consumers' desire to buy, resulting in a zero sale of clothing and a sluggish industry.

From the end of 1999 to the beginning of 2000, with the arrival of the new century, designers have also brought new inspiration. Fashion elements are embodied in the clothing industry. First of all, they are high profile, publicity, jumping and positive. Alternate The loss. After that, every year, a distinctive fashion color, from rosy red, emerald green, ice blue to yellow, and the popularity of Korean drama in China and the prevalence of hip hop style, the clothing industry has been stirring up the trend of Japan and Korea. The trend of Japan and South Korea has gradually infiltrated from the initial high-end price to the common people's home. At this stage, the "new bloom" of the garment industry is a revolution.

Before 2000, the brand operation of garment industry was limited to high-end products. Many manufacturers only managed production and duplication, did not pay attention to the formation and maintenance of their own intellectual property rights, nor did they mention the development and technological improvement of the style. Therefore, the development speed of the industry was slow, and it was difficult to link up with the real fashion, let alone international connection. With the popularity of Japan and South Korea's wind, clothing practitioners gradually realize the importance of individualization and brand operation. They begin to pay attention to the construction of brand culture and the refinement of brand value. At the same time, a large number of low-end brands have been born according to the needs of the market. The emergence of these brands has injected new vitality into the industry. brand The development mode of franchise came into being. The development of these industries has gradually spread, coupled with the more refined and professional positioning of the low-end brands, and the increasing production and production processes. This is reflected in the retail sales of the terminal, which affects people's consumption habits a little bit from blind to mature.

Every time the "cold current" has experienced a big shuffle for the industry, some blindly copied, blindly follow suit, no prospects for development, corporate culture is not perfect, staff and team building is not perfect brand or distributor because of the risk awareness and anti risk ability is slightly worse, there is no certain business philosophy and management ideas, will be naturally optimized in this shuffle, while the other part of the brand that survives, besides its own ability to resist risks, the enterprise will also be more stable and mature. Although the cold winter is tough, this is the Wuhan Tianhe Tianhe Garments Co., Ltd., in the 8 years of market purification, to maintain a strong market competitiveness, experienced a market washing to maintain a more stable foundation, the superiority of the brand has been scale, and it is a symbol of strength in the domestic brand children's clothing market.