Correct Analysis Of Customers' Mind Can Improve Performance

Xiaobian analyzes the typical psychology of the consumption of some guests, and we can discuss and discuss all the supplements here so that our terminal services can be better and better.

It is necessary to understand the psychological process of buying our clothing when we want to develop a set of standard processes and skills to receive guests and provide quality service.

1. Observe and browse

2. Cause attention

Guests find what they are looking for.

Or the style and color of a dress attracts guests.

3, induced Association

Lenovo's feeling of wearing this dress will soon generate excitement.

"If I wear this skirt to the company tomorrow, my colleagues will be very compliment to me. It's great. I must try!"

Deciding whether she will take further action.

When our guests are interested in some of our clothes, we show her, touch and so on are the best ways to make her think better and more.

4, produce

After good associations, there is a desire to possess.

On the contrary, it is also frequent.

We can successfully encourage her to try it on, which is the best way to arouse her desire for possession.

5. Comparative evaluation

The desire for possession does not mean immediate purchase.

Guests will use experience, knowledge and so on to compare the clothes of different brands, and think and analyze their needs and styles, colors, quality and prices.

Thinking and analysis are not necessarily rational but also irrational.

At this stage, we will deal with the objections and doubts that she said about clothes.

6. Decide to buy

After the contrast evaluation, the guests have confidence in our clothing, then they will buy the purchase action, and will lose confidence and give up the desire to buy.

Two, there are three reasons for customers' confidence.

A, I believe in the introduction of shopping guide.

B, believe in the mall or brand.

C, believe in the style and color of the clothes themselves.

Three, the reason why guests lose their confidence:

A, not what she really wants.

B, shopping guide do not know goods knowledge

C, there is no guarantee for quality and after sale.

D, conflict with purchase plan

When guests lose confidence in a garment, we demand that customers should not be forced to guide them, and immediately pfer them to other clothes that the guests are interested in, and strive to retain them and continue to recommend them.

In order to quickly improve the sales performance of the store and the sales and service skills of the shopping guide, the most effective way is to get a thorough understanding of the guests' psychology and to get a thorough understanding of the guests' psychology.

If you can't feel the guests' mind, you will get twice the result with half the effort and hold the ox tail.