"Offshore Purchase" Harvest Speed Into Electricity Supplier "Double 11" Main Battlefield

From the "double 11" less than half a month's time, the major electricity providers have begun to fight hard.

Last week, Tmall's "double eleven" global carnival was launched. Suning launched a "Ping Jing plan" against the Jingdong and Tencent jointly launched the "Beijing Teng plan". The Gome online held a "real war 11.11" press conference this week, announcing that the double 11 opening battle was launched in October 28th, and Jingdong announced its own "double 11" strategy on the same day.

A big battle of electricity providers is already in the chord. The competition among the public business providers is most intense for the market demand of "offshore outsourcing", and it has become a "storm eye".

Nearly two years of double eleven, businesses are using the "pre-sale" way to increase.

But in previous years, "pre-sale goods do not support 7 days for no reason to return goods". In September this year, the SAIC announced the "Interim Provisions on the management of centralized promotion of network goods and services". It explicitly requested that the third party trading platform should not adopt the standard terms to set up a deposit not to refund, and the pre-sale commodities were not applicable to seven days without reason to return the goods, explain the goods intact, increase the conditions for limiting the refund, and so on.

Reporters noted that this year, all the pre-sale goods in the electronic business platform are clearly marked with "worry free return" and "support for 7 days without reason to return".

This year, the marriage of Ali Suning has a huge impact on the entire electricity supplier industry.

Tmall electric city is connected with suning.com appliance category, Ali's online traffic plus Suning.

In terms of home appliances, 3C and other aspects, it directly forms pressure on competitors such as Jingdong and Gome online.

Coincides with the first year of globalization of Alibaba group, double eleven Ali is pushing the new business outlook of globalization and all channels.

For this year's "double 11" play, Gome online still betting price war, Gome online CEO Li Juntao summarized as "three true two loss", "three true" refers to the true quality, really low price, really fast, "two loss" means that you lose, slow to pay.

"Whoever finds out that our price is more expensive than the Jingdong and suning.com is 100 yuan immediately; who is expensive to pay 300 yuan immediately."

Suning side also did not show weakness. At the headquarters level, a price inspector team was set up to monitor the price of goods under the line. Once the goods with higher price than Jingdong were found, the responsible person would finish class.

Faced with the situation of being attacked by the enemy, the Jingdong has offered the core weapon of WeChat.

Users click on WeChat's "discovery" page to enter Jingdong's double 11 activity page, and realize the use of WeChat payment closed loop.

Since November 1st, Jingdong has combined 38 brands to appear in WeChat's circle of friends advertising, and combined with the new advertising methods such as coupons and red envelopes.

Before the advent of the traditional double 11 promotion, eight brands, including Gucci, Armani, BURBERRY, Calvin klein, Ferragamo and Coach, rarely took the lead in opening the discount season.

On the 26 and 27 th of this month, Su Ninghai purchased the channel through the United States direct mail collection way, and joined the above luxury brands to promote sales.

Su Ninghai, who is responsible for purchasing, said that autumn and winter are the traditional promotion nodes of luxury brands. Therefore, cooperation with the above brands can be readily accepted. "Taking advantage of luxury sales promotion is also a way to sounding the 11 guns of Suning".

The Information Times reporter in the Yangcheng Metro Line 3 subway station to see, Taobao double 11 advertising can be described as overwhelming, "offshore outsourcing" has become the biggest publicity theme.

Jingdong stakeholders also told reporters that overseas purchases as the main battlefield of this double 11 promotion, Holland's Niu LAN milk powder, Japanese flower king diapers, South Korea magic pots......

These overseas famous brand products that need to take several weeks to get there will soon be ready for delivery next day.