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BELLE Shoes Brand Network Channel Operation Has Characteristics.

2012/1/10 15:39:00 22

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Shoes Brand BELLE Shoes

Li Gang shoe industry is

BELLE

International members are also behind the scenes traders of BELLE brand on the Internet.

Lai Kong

footwear industry

It is intended to differentiate BELLE's network channels from traditional channels.

It is precisely because of clarifying the relationship with traditional channels, BELLE's channel operation on the Internet appears to be very strategic.

Training first

And other traditions

brand

Just like that, BELLE also suffers from the conflict between traditional channels and network channels.

However, BELLE quickly found a solution to rely on the production line to flexibly produce capacity.

However, in addition to sharing the flexible production processes such as design, production and quality inspection with BELLE from the traditional channel, the Li Kong footwear industry has independently operated other warehouses, logistics and so on.

Self operation

The core competitiveness of e-commerce companies lies in improving the efficiency of the supply chain. Therefore, all B2C stores strive to link the foreground merchandise with the background inventory through the system in order to enhance user experience, improve inventory turnover and speed up capital flow.

Xie Yunli believes that multiple channels of BELLE's own operation also need to improve supply chain efficiency.

At present, BELLE is developing multi-channel e-commerce management and control platform system, which is to synchronize the products on various platforms with BELLE's own e-commerce business.

BELLE understands the sales situation of each item by means of the system. For example, when a pair of shoes is sold in 100 stores on the Internet, the sales situation of each store can be timely understood through the system, which needs replenishment and what needs to be lowered.

Category segregation

In traditional channels, BELLE's products can be 1000 stores, and the products are almost the same.

But in the Internet channel, if the product is the same, there will be such a situation: once a mall is promoted, sales will be pferred from other channels to the channel.

For brands, what is needed is increments instead of pferring sales on the A platform to the B platform.

At present, due to the rapid growth of all channels on the Internet, the competition between platforms is not very obvious, but as a brand, we should prepare for the rainy day.

According to the introduction, BELLE has established this mechanism, and will develop different products according to the characteristics of different platforms in the future. This capability is mainly supported by the strong design ability behind BELLE.