Marathon + Music &Nbsp; XTEP Interprets The New Meaning Of "Enjoying Sports".

The Xiamen International Marathon race, founded in 2003, has become one of China's most influential and internationally renowned marathon events with a high level of competition, extensive mass participation and extensive supporting activities. It has been awarded the IAAF gold medal event by IAAF.

This Xiamen International Marathon race coincides with the "ten year old birthday". In addition to the spokesman for the XTEP group, Han Geng, as the healthy image ambassador of the marathon, the scale of the event is even greater. There are 73641 athletes and marathon enthusiasts from 56 countries and regions, including the United States, Japan and Taiwan.

Among them, Kenya player Kams Peter and Ethiopia athlete Gasim scored 2 hours, 07 minutes, 37 seconds, 2 hours, 23 minutes and 09 seconds respectively, and won the men's and women's group titles.

Miri Lam Marc, a Kenya professional marathon runner sponsored by XTEP group, won the first runner up of the Xiamen International Marathon women's team.

After the competition, she praised the sports equipment provided by XTEP group and thought that it could meet the requirements of high-level professional events.

Meanwhile, according to the introduction, another contestant sponsored by XTEP group, Morocco athlete Hafida Azm also played an excellent role and won fifth outstanding achievements in the women's group.

And echoing the current Xiamen international marathon match, the "2012 XTEP Xiamen marathon", which further extends the connotation of the event, is one of the highlights of this competition.

As the first large-scale live music performance combined with the marathon movement in China, the 2012 XTEP Xiamen marathon is starlit.

XTEP group invited a series of famous music superstars, including "dance skills", such as "exquisite dance", Han Geng, Chinese music perpetuate myth, powered train, Beijing Go, Chic, Young Guns, and French top class musician Yuksek.

Pop, rock, punk, metal, electronic dance, and many other styles of performance appeared on the stage. The audience and the singing, applause and cheering came one after another.

Ye Qi, senior vice president of XTEP (China) Limited, told reporters: "the XTEP group and the Xiamen Marathon Organizing Committee jointly invested huge sums of money in organizing the music marathon, which is a pioneering undertaking since the XTEP group and Xiamen marathon cooperation.

The most fundamental purpose is to hope that after taking part in the intense marathon, players can relax themselves through music, release their passion and enjoy happiness.

The combination of this movement and music can bring enjoyment to the body and mind of the players at the same time.

This is actually the embodiment of the concept of "enjoying sports" advocated by XTEP group.

According to the introduction, XTEP group, while moving towards the first brand of Chinese fashion movement, attaches great importance to advocating Pu and its unique concept of "enjoying sports" in many ways.

Running is one of the core sports of XTEP group.

With the sponsorship of the Xiamen International Marathon, the Lhasa Half International Marathon, the Xi'an Wall International Marathon, the Dalian International Marathon, the Hangzhou International Marathon, the Zhengkai International Marathon, the Yangzhou Zhen Zhen International Half Marathon and the Taipei marathon, XTEP group has become the most popular sports brand sponsoring marathon events in China.

In the process of sponsoring competitions, XTEP group always adheres to a variety of effective ways and activities to enable runners to enjoy more pleasure in sports.

In the recent Taipei marathon, XTEP group has designed a paster and interesting photographic backboard for photographers to take photos. According to its experience of sponsoring marathon events for many years, the "100 massage group" has been organized to serve the contestants to help players relax their tight muscles and better enjoy the relaxed and pleasant feeling brought by sports to the body.

This has won the general welcome and appreciation of the contestants.

In the current Xiamen International Marathon race across the sea from Taiwan, XTEP group also marathon and music "marriage". With the new form of "music marathon", the audience can feel the beauty of sports brought by the marathon, and enjoy the enjoyment of the soul with a feast of music.

From Taiwan to Xiamen, from the body to the heart, XTEP's action is undoubtedly further deepening and developing its brand concept of "enjoying sports", giving the new meaning of "enjoying sports" deeper level.