Anta Held A Grand Celebration Of "20Th Anniversary Celebration"

In December 22, 2011, leading sporting goods companies in China -

Ding Shizhong said that "innovation" is the key to Anta's rapid growth and Surpassing in the past 20 years. It also lays a solid foundation for future development.

In the future, Anta will continue to uphold the spirit of self pcendence, constantly enhance brand strength, promote the strong development of China's sporting goods industry, and lead the Chinese sports brand to win more international discourse power.

In 1990, the Asian Games were held in China, the Sydney games in 2000, the Chinese Legion and the Beijing Olympic Games held in 2008.

20 years of ups and downs, this milestone event has promoted the arrival of China's national sports era.

Anta, a Chinese sporting goods company, has grown with the development of China's sports industry. It has developed from a small workshop in Jinjiang to a leading enterprise in the domestic sporting goods industry. It has gone through 20 trials and hardships from constantly surpassing itself to creating excellent enterprises.

It is understood that, founded in 1991, Anta, by constantly pcending its innovative initiatives, is a regional one.

"Becoming the largest sporting goods leader in China and becoming the pride of the national sporting goods industry is Anta's goal in the past 20 years."

Ding Shizhong said, "looking back on the achievements made in the past 20 years is Anta's unremitting practice in the four major fields of strategic innovation, brand innovation, product and technological innovation, and management innovation, so as to achieve its own surpassing."

In terms of corporate strategy, Anta has not followed the industry's "light asset model", but rooted in the Chinese mainland and adopted a vertically integrated business model that is consistent with China's national conditions and the market.

Brand positioning, Anta through "Keep Moving never stop" slogan, to convey positive, progressive spirit of grass-roots.

In terms of product and technological innovation, Anta has invested 3% of its revenue in technology research and development over the years. It has established a fairly influential scientific sports laboratory and has been the first and only national enterprise technology center in the sporting goods industry through the national development and Reform Commission. The technology brand with independent intellectual property rights has filled the gap of domestic sporting goods enterprises in this field.

In terms of management innovation, Anta has been continuously investing and upgrading its management level for many years. Not only has it hired some world-class consulting companies such as corney and McKinsey to provide management consulting for enterprises, but also hired Mei's consulting company to design its organizational structure and a set of performance appraisal system.

Unremitting efforts and innovations have kept Anta accumulating power.

Today, Anta is not only a leader in the domestic sporting goods industry, but also through the cooperation with the Chinese Olympic Committee, accompanied by Chinese athletes once again to win the highest prize podium, becoming a symbol of China's sports spirit and sports glory.

In the future, Ding Shizhong said that challenges are the best experience for enterprises and unprecedented opportunities for development.

As always, Anta will surpass itself and take challenges as an opportunity to lead China's sporting goods brand, enhance its comprehensive competitiveness and enhance its international influence.

In 2009, Anta officially held the Chinese Olympic Committee.