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BELLE Wins The 2011 Most Valuable Brand In China

2012/1/3 15:49:00 95

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In the wake of the global financial crisis and the continued economic downturn, China is most valuable for tracking 17 consecutive years.

brand

Comparative study was announced before the ranking.

AOKANG

"Brand" ranked 10 billion 19 million among the most valuable brands in the 100 list and twenty-ninth.

Compared to the 8 billion 2 million yuan in 2010, the brand value increased by 2 billion 17 million, ranking 3, once again realized the double rise of value and ranking.

In the list of Chinese shoe products, AOKANG ranked first in BELLE.

According to the press, AOKANG has been focusing on brand building since its establishment for 23 years. In recent years, it has won the praise from all sectors of the society through its innovative advertising and brand marketing mode.

In 2008, AOKANG took the lead in cooperation with Hunan satellite TV and Zhejiang satellite TV's self timer play, and AOKANG.

leather shoes

The brand naturally implanted in the plot and interactive section of the play, lifting the new wave of shoe brand TV play placement advertising.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan satellite TV "ugly invincible II". In each episode, AOKANG's interactive advertising and AOKANG's product display screen were inserted.

During this period, the sales of AOKANG shoes increased considerably compared with the same period.

In 2010, AOKANG combined with Zhejiang TV's "love the anchors", which was based on the brand positioning and plot development of AOKANG, and implanted the elements of AOKANG vividly. At the same time, Zhu Dan, the heroine of the play, was taken as an advertising film "AOKANG business holiday wind anchor."

In 2011, AOKANG again welcomed the tough year of brand marketing.

In July 3rd of this year, AOKANG launched the blockbuster in the capacity of AOKANG's best referee, and brought Jiangsu TV's host Meng Fei to the AOKANG brand endorsement line-up.

And continue to work with Jiangsu satellite TV production, Meng Fei hosted life service program "if you are the one" to cooperate, through brand advertising, so that AOKANG brand image is increasingly popular among the people.

It is understood that China's most valuable brand research mainly targeted at China's consumer brands in the competitive industry, which began in 1994 and is the seventeenth issue this year.

This is the earliest and longest lasting professional research on brand value comparison in China. It is co sponsored by Rui global ranking information group and Beijing famous brand asset appraisal company.

The 100 brands released this year are distributed in more than 20 competitive industries and 50 product categories. From the perspective of brand value, the competitiveness of Chinese brands is provided to consumers, investors, researchers and other sectors of society.

From the "big" brand of 100 billion sales scale to 100 million yuan "small" brand, they are influential brands in their industries.

"The re promotion of AOKANG brand value will be the driving force for AOKANG. In the future, AOKANG will continue to innovate the brand marketing model to create a strong brand image and strive for the realization of the vision of the" 100 year AOKANG, global brand ".

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, learned that after the publication of the brand list, he expressed his determination to strengthen AOKANG brand with inspiring words.