Famous Shoe Enterprises Are Based On Brand &Nbsp; Innovate The New Mode Of Jinjiang Economy.

"China Shoes Capital" and "world jacket capital"... These are related to the same county-level city - Jinjiang. In the past decade or so, Jinjiang has performed one miracle after another: Anta, 361 degree, noble bird and Jordan.

After the splendor, Jinjiang also encountered the crisis in the development process, such as land constraints and talent shortage. With Jinjiang's shoes and clothing, food and other light industries as representatives, there was another wave of headquarters relocation. Xiamen and Shanghai have become the first choice for these corporate headquarters.

Jinjiang is faced with the problem. In the past 3 years, the local Party committee and government put forward the development idea of "building a strong economy city and building a happy Jinjiang". Jinjiang New economic development Pattern 。 In the face of the temptation of new Jinjiang, enterprises that originally "eager to move" chose to stay. Some of the enterprises that moved out of the region also began to step up their efforts to invest in the construction of their hometown.

Jinjiang has been able to perform miracles again. Its revenue rose from 8 billion 100 million yuan in 2009 to 13 billion 300 million yuan this year. In the past three years, the revenue has nearly doubled to achieve "three years of reinvention and one Jinjiang".

Dilemma: growing enterprises are trapped in "cage"

The roadside of shoe village in the West Village of chedai Valley, Jinjiang is the Fengshui treasure place of the Limited by Share Ltd.

From 2002 onwards, the birds began to start. In 2008, during the global financial crisis, many foreign and domestic enterprises, including Jinjiang, were greatly affected.

According to the noble bird Board of directors Secretary Zhou Shiyong introduced the brand building in the past few years and the steady layout of the network throughout the country, laying a solid foundation for the general attack. The location of the birds is clear, and 70% of the three or four cities in the domestic market are affected by the international financial crisis.

Sales performance is the best indication. In 2009, fewer than 2000 sales outlets were sold in the country, with sales of more than 6 billion. By 2010, the number of outlets had soared to more than 5000, with sales of 1 billion. The growth of this year's birds will still exceed 50%, and sales will reach about 2000000000 yuan.

Nowadays, the number of noble birds has increased from more than 1000 in 2008 to more than 5000. In sports shoes and clothing industry, the ranks of the top ranked 10 among domestic brands.

A large number of data is a brilliant witness of the noble birds. However, the narrow office and production environment seriously restrict the expansion of the company's capacity.

Walking into the headquarters of the Guli village, 30 acres of land are densely packed with an office building, a production building, a dormitory and so on. More than 5000 employees are crowding out in more than 20 thousand square meters of space for production, living and rest.

"Birds of honor have been seriously overloaded." Zhou Shiyong is in charge of the listing of enterprises. He commented the status quo of the company. He said that in Jinjiang, Chen Tai, the land was surrounded by land. Space is needed in the sky and restricted by the clearance of the airport. 30 acres of land are like a narrow birdcage, so that the "bird of honor", which is developing at a high speed, is full of strength but nowhere to stretch.

Break through: go out to find space, encounter new problems

A few years ago, the precious birds began to go out to investigate. They have been to Anhui and Huian of Quanzhou many times. Like many "going out" enterprises in Jinjiang, the purpose of frequent visits is to find a broader space for themselves.

In the first two years, the precious bird found a piece of land in Quanzhou Taiwan investment zone, and invested hundreds of millions of dollars to build a new production base. Up to now, the production base has been basically completed and planned to be a garment production project. According to scale development, the scale of recruitment is expected to reach 10000.

A fact is that Jinjiang has complete industrial matching and market mechanism, and the industrial chain is complete. This advantage can not be matched by other places. Many enterprises here use different division of labor among cities to provide a platform for the better development of enterprises. Therefore, although the relocation of enterprises can get the land needed for development, the comprehensive cost of enterprises is not much more advantageous than that of Jinjiang because of the lag in the transfer of the real estate industry. Even in many cases, it is not conducive to the development of enterprises.

What is more regrettable is that in the mainland and other provinces and cities like Anhui, although the local government has made special investments in attracting investment, the gap between the local industries is too large. Although the investment base of the precious bird in the investment area of Taiwan businessmen has been invested for many years, the progress of the project has been slow because the corresponding matching has not yet started.

Turning around: the local government supports attracting businesses to stay.

Outside the land, talent is the key factor restricting the development of enterprises. Xiamen next door, far away Shanghai and other cities, because of its unique location advantages, become the gathering place of all kinds of talents. This has great attraction for Jinjiang's growing private enterprises. Especially in Xiamen, because of its unique geopolitical relationship with Quanzhou, it attracted a large number of springs enterprises headquarters.

A steady stream of overseas investment groups, big and small investment associations every year, to meet the needs of the land, various preferential measures and so on, also accelerated the process of the relocation of enterprises. However, before its going out, the Jinjiang municipal Party committee and the municipal government were concerned about the difficulties of the enterprises.

The most urgent task is to solve the problem of land use by enterprises. Zhou Shiyong, Secretary of the Jinjiang people's bird board, said that with the support of the municipal Party committee and the municipal government, the bird has basically identified a 100 mu industrial land in the Chai Tai brand industrial park and the inner hole town. It is estimated that investment will exceed 1 billion, and the number of workers in each industrial park will exceed 5000. In addition, in Binjiang business district business headquarters, you also get a piece of land. At that time, the company will move the production management department and the most critical R & D department into the office.

In Zhou Shiyong's view, after the relocation of some corporate headquarters to Xiamen, it was tempted by preferential land and tax revenue in Xiamen. As time goes on, these preferences are gradually lost. On the contrary, as early as 2009, Jinjiang issued relevant policies to support the sales center of enterprises, far more favorable than Xiamen. It is undoubtedly more attractive for enterprises pursuing maximum profits.

Efforts: create a new Jinjiang and create a high quality environment

In the past, the famous enterprises with headquarters outside Jinjiang moved to the neighboring Xiamen because of capital operation, policy environment, brand building, talent strategy and cultural construction. Lin Yonghong, deputy director of Jinjiang economic and Trade Bureau, said that Jinjiang had a natural gap with Xiamen in terms of soft and hard environment. In response to these problems, Jinjiang adopted a series of measures to repay historical debts. For example, the environmental gap between Xiamen and China is being shortened by speeding up the construction of urban clusters and implementing corresponding policies.

"Personalized service to enterprises, one enterprise, one discussion, one matter and one discussion, create nanny service." Lin Yonghong said that the Jinjiang municipal Party committee, the municipal government and all departments used the excellent service to the key enterprises to make up for the deficiency of the soft environment and retain them with "affection".

Zhou Shiyong is very impressed by this. He said that at the beginning of the year, a project to prepare for the listing of the birds was needed in many departments of Jinjiang and the provincial development and Reform Commission. This layer of Jinjiang is quickly completed by streamlining procedures. But in the province, life is not familiar, cumbersome procedures. In order to solve this problem, the Jinjiang development and reform department specially assigned the person to the province to handle the problem one by one. This means that it will take more than a month to complete, and it will take only half a month to complete.

As for the problem of land shortage, Jinjiang has also exhausted measures to meet the development needs of enterprises.

"Strive for land planning indicators for higher authorities." Ye Mingjia, chief of the land use section of the Jinjiang Bureau of land and resources, said that the index of each place is limited, but the economic development is different, and the index of the mountain area is endless, but Jinjiang is far from enough. For this reason, Jinjiang will make every effort to apply to the higher authorities for regulating the use.

In order to maximize land use efficiency, the Land Bureau has also introduced some measures to encourage enterprises to space through the sky and underground. In addition, there are corresponding support measures in various aspects such as land segmentation and mortgage financing.

Since 2009, the area of the Jinjiang Development Zone has expanded to 98 square kilometers, forming a pattern of "one district, nine gardens, one garden, one product", and the newly requisitioned more than 30 thousand acres of land has provided a carrier for Jinjiang's new industries. By guiding enterprises to concentrate on the park, building standard factory buildings will play an important role in intensive land use.

Effect: two famous companies want to move back to the trend of regression

Through many provinces and cities, in Zhou Shiyong's view, "the Jinjiang municipal Party committee and the municipal government are the most pragmatic governments I have ever met."

Over the past few years, the Jinjiang municipal Party committee and the municipal government have found and addressed the problem. With the development strategy of "building a strong economic city and building a happy Jinjiang", the new strategy of Jinjiang's economic development has been promoted under the promotion of the basic strategy of "upgrading industries and speeding up urban construction".

In the face of the temptation of new Jinjiang, the enterprises that were originally eager to make a move finally chose to stay, while some of the relocation enterprises also returned to Jinjiang for investment and construction.

What is even more inspiring is that two big Jinjiang brand enterprises that moved their business headquarters to Xiamen have moved back to headquarters. It is reported that one of the operations centers in Jinjiang has already broken ground. An industry source said that if the two well-known brands smoothly move back, it will become a witness of Jinjiang headquarters economic development.

Chen Weijin, Secretary General of Jinjiang textile and Garment Association, said that in addition to building a headquarters business district for large enterprises, the Jinjiang municipal government has also set aside two sites next to the Jinjiang administrative examination and approval center, so that the medium-sized enterprises in Jinjiang can build business headquarters here.

Lin Yonghong said, "headquarters economy" has strong tax effect, employment pull effect, industrial accumulation effect and economic radiation effect. In his view, there are many famous brands and listed companies in Jinjiang. Jinjiang has many advantages to promote and develop the headquarters economy.

Nowadays, a large number of enterprises in Jinjiang have become bigger and stronger. The government is mainly considering the contradiction between regional human settlements and economic development, industrial development space, depth training of industrial clusters, soft environment construction, technological innovation, supporting services, and financial industry. By building nests, the "Hui" Phoenix will attract more enterprises to return and form a regressive flow.

Industry evaluation said that the scale of enterprises to move back, Quanzhou's industrial economy has a locomotive, upgrading and upgrading of the industrial economy will be faster and more competitive. This will form an exemplary role to attract those migrated and large numbers of Quanzhou people who are investing abroad for a long time to return to their hometown for investment and construction.

It is reported that last year, 361 degrees tax paid more than 6 hundred million in Jinjiang, the size of this year's Jinjiang tax payment also exceeds 2 hundred million. In Jinjiang, there are many enterprises like 361 degrees and precious birds. A batch of enterprises that thrive under the support and encouragement of the government are also stepping into the industries of big enterprises and famous enterprises. They will also become the mainstay of Jinjiang in the future.