Under The Boom Of Public Welfare, Shoe Enterprises Turn To Social Enterprises?
Nowadays, many enterprises are affected by a variety of negative factors.
Market
Nobody cares about it.
brand
The image is slipping into the trough at the same time. This is also a wake-up call for other enterprises, which drives enterprises to make great efforts to enhance the brand image and avoid the risk of negative information.
Donations to charities or public welfare undertakings have become a strategy that most businesses are willing to take because of their simplicity.
However, with the advent of the era of corporate social responsibility, enterprises are no longer faced with the problem of actively or passively fulfilling their social responsibilities, but how to better fulfill their social responsibilities and benefit more people. This also requires enterprises to continuously enhance their sense of social responsibility.
As an innovative form of enterprise, social enterprises stand out because of their efforts to solve social problems.
Focusing on the domestic footwear industry, most shoe companies are also concerned about the development of public welfare. They have contributed a small amount to public welfare undertakings, and have continuously increased their support in business activities. Especially, the performance of Quanzhou shoe enterprises is most significant. Apart from giving physical support to disaster victims, they also attach great importance to the encouragement of special groups.
So, not only for
Shoe enterprises
The brand growth has laid a solid foundation for promoting brand equity and helping to solve some social problems.
It is true that as more power is injected into public welfare undertakings, and the country is paying more and more attention to the construction of a harmonious society, public welfare undertakings will usher in a brand new period of rapid development, and its position and influence in society will also greatly improve.
So, shoe enterprises combine business activities with public welfare undertakings. In this public welfare craze, will they gradually change the development mode and pform them into social enterprises, which will arouse people's deep reflection.
Next, I will follow the author's thoughts and explore deeply.
First, we must understand the definition of social enterprise.
According to the British government's definition of social enterprises, social enterprises are a business organization whose main goal is social goals, and its profits should be mainly used for supporting investment or direct investment in the social objectives of the community, rather than investing in maximizing the interests of shareholders and owners.
Obviously, social enterprises are not purely commercial enterprises, nor are they purely charitable organizations. They are operated by means of business practices and used to solve social problems after making profits.
Today, shoe companies are not just commercial enterprises, but also actively participate in the process of solving social problems. So, do shoe companies already have the conditions to gradually deduce the embryonic form of social enterprises?
Because "social enterprise" is still a new term in China, the current development is still in its infancy, and it still faces many problems, such as difficult to adhere to the concept of development and development, scientific management and so on. It needs to learn from commercial enterprises how to manage enterprises efficiently and scientifically, and social enterprises themselves rely on business means to earn profits and achieve social benefits.
At the same time, social enterprises in the process of solving social problems, including participation in the production of products or services for the market behavior of enterprises and create social opportunities for employment, training and other social behavior.
It can be seen that shoe companies do have something in common with social enterprises, and even to some extent, they are very similar.
The profit of shoe enterprises is partly due to the strength of all sectors of society. It also needs to shoulder social responsibility and repay the ruminant society. Moreover, in the social background of the huge gap between the rich and the poor and the numerous social problems, it is also urgent for shoe enterprises to contribute to society in a long and continuous way.
It is obvious that shoe enterprises already have the potential to pform and develop into social enterprises.
However, does pformational development potential mean successful pformation?
From the perspective of solving social problems, we can see the difference between social enterprises and enterprises. Social enterprises realize the broader social value by means of business and attach importance to the sustainable development of society. Enterprises use social means to achieve the maximum value of business value, and pay attention to the sustainable development of economy. There are essential differences between the means and the ultimate goal.
For footwear enterprises, social responsibility is a duty that needs to be fulfilled in the process of development. It has nothing to do with the ideal social drive and fundamentally solve social problems.
Perhaps the further development of social civilization will push shoe enterprises to explore the direction of social enterprise mode, but as long as they do not change the most essential characteristics of the development of shoe enterprises, there is no need to talk about pforming into social enterprises.
Even if a sole proprietorship or a joint venture with some organizations or enterprises is established to create a social enterprise, shoe enterprises themselves are not social enterprises. The most shoe entrepreneurs can have the title of social entrepreneur.
We have always been committed to promoting economic and social development from the bottom of society. Yunus, a poor banker, said, "if we can reinvent our minds, we can reshape the world". Only when the traditional economic concept of profit making changes, will the world emerge more social enterprises.
- Related reading
Government And Enterprises Jointly Rush To "New Three Board" Footwear Pilot Area
|- Finished shoes | World Shoe Companies: Choose To Pfer To Bangladesh
- Finished shoes | The Innovative Colors Of Autumn Shoes Attract Many Consumers' Eyeballs.
- Finished shoes | Benchmarking Shoes Attract Followers Shoes Will Not Be Listed On The "Run Fast".
- Finished shoes | Ancient Chinese Characters Embarrassed Into Modern Life Lining "Embarrassed" New Shoes Sold Out Of Stock
- Shoe material excipients | World China Financial News: Domestic Cotton August 28Th Market Daily
- Shoe material excipients | Zhengzhou Mercantile Exchange: August 28Th Cotton Warehouse Daily Report
- Shoe material excipients | Zhengzhou Mercantile Exchange: August 28Th Cotton Futures Position List
- Hat | Winter Fabric Sales Will Start Soon, Shengze Silk Index Rises Slightly.
- Shoe material excipients | 8.27 Haining China Home Textile Decoration City Quotation Reference
- Shoe material excipients | Cationic Stripe Fine Elastic Linen Has Become The Highlight Of Shengze Fabric Market.
- Wenxian County Chamber Of Commerce Shoe Leather Association Established
- Government And Enterprises Jointly Rush To "New Three Board" Footwear Pilot Area
- 2011 The Award Of The Ten Leading Figures In China'S Apparel Industry Is About To Be Announced.
- The "2011 China'S Most Influential Brand Exhibition 50" Awards Ceremony Was Held In Xiamen
- Trend: Men With Handbags Are More In
- Garment Machinery Industry Boosts Clothing Industry Exploration And Development
- How To Promote Children's Wear Shops?
- "Quality Gate" Frequent &Nbsp; Torture Clothing Enterprises "Moral Conscience".
- More And More Beautiful &Nbsp; 2011 Women'S Perspective Dress Awards
- Uncertain Factors Of Wool Price Trend In 2012