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The Brand Of Shoes And Clothing Is Hard To Achieve &Nbsp Obviously; Development Or Impact.

2011/12/30 14:40:00 35

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Shoes And Clothing Brand Touches The Net To Obtain The Result

China

Luxury goods

The development path of the electricity supplier is not smooth sailing, except for the homogenization of products.

Operate

With the existence of legal risks and the counterfeiting of fake and shoddy products, consumers' confidence in China's luxury market has also become a dilemma that luxury electric providers can't overcome.

Judging from the trend of luxury consumption in China, the trend of Chinese luxury consumption abroad is hard to conceal.

Because there is a significant gap in the price of luxury goods at home and abroad, Chinese consumers are buying more than overseas territory in Hongkong, the United States and France.

According to the relevant data, by the end of March 2011, the total amount of luxury goods purchased by the Chinese people in the European market has increased to nearly 50 billion US dollars, while the effective purchase data of the luxury commercial consumption areas in France, Italy and the United Kingdom in the past year show that more than 6 of the purchasers are Chinese.

Comparatively speaking, China has imposed high tariffs on luxury goods, from jewelry, shoes and boots to clothing, watches, cosmetics and liquor, which are 10%, 20%, 30%, or even 50%.

According to the analysis of Qing Dynasty Research Center, in the face of this form, after the tax rebate in Islands, Hainan, the Chinese government will further consider adjusting the luxury.

tariff

In order to attract mainland consumers to spend luxury goods in the mainland, it is difficult to achieve obvious results at a time.

In addition, from a certain point of view, shopping experience is an important part of luxury consumption.

In a strict sense, luxury is a symbol of identity and taste. When consumers buy luxury goods, they get more valuable shopping experience besides getting a relatively small number of favorite merchandise.

This experience is hard to replace with "luxury car or handsome guy delivery".

With the rapid development of China's economy and the continuous improvement of the consumption capacity of the residents, the luxury market will have the potential to grow with the help of the combined effect of "rising and rising ships".

But in the short term, luxury electric providers still need to explore different development paths with the physical stores, study the characteristics of the audience, and seek a blank area between "elite consumption" and "mass consumption".