Analyzing The New Trend Of Women's Shoes Market At Home And Abroad From The Height Of Heel
At the end of last month, the US global IBM Consultation Service Co released the latest survey and analysis that the trend of women's heels is turning from high to low at the moment.
trend
。
The height of shoe heels of mainstream women has been decreasing gradually, from 7 inches in 2009 to 5 inches in 2010, and then down to the current 2 inches, back to the level before the financial tsunami.
"The trend of women's heels can reflect the trend of the economy."
Therefore, analysts believe that the popularity of the super high heels will soon return to the ground, which is a good omen for the US economy.
IBM reviewed the trend of footwear in the past 100 years. During the Great Depression of the early 30s, high heels and heel shoes instead of low and lace shoes in 20s.
During the oil crisis of 70s, slope shoes replaced popular in 60s.
Low heeled shoes.
。
At the turn of the century, after the collapse of the Internet bubble economy, the high heels replaced the low heeled shoes worn during the 90s.
The relationship between economic development and women's heel height seems to be "some evil".
But it is interesting to note that after the survey and analysis, the latest report released by the labor department in early December showed that employment in the US continued to pick up in November, while the unemployment rate dropped from 9% in October to 8.6%, the lowest level in three years, and the latest number of initial jobless claims was the lowest since April 2008, which are far better than the expected level of experts.
Then, on Wednesday morning, the confidence index of the US economic and Trade Bureau released in December was also realized.
Exceeding expectations
Growth and readings hit a new high since April.
This is mainly due to the more optimistic views of the US consumers on the labour market and the personal economic situation.
Some people say, "in the recession, women wear higher heeled shoes and fantasies and escapism from more gorgeous fashions."
Some people say: "higher heels may be related to women's desire to feel more confident and look more beautiful when the economy is in recession."
Others say, "maybe when the economy is bad, women need to buy higher heels, because they want to be more prominent and special in the crowd."
Why is it not important to us? In a word, the height and heel of high heels are related to the economy.
This may be true, because in the past few days in Beijing, two years ago, she returned from the United States and returned to the United States. "The US economy is getting warmer, and the employment rate has picked up very clearly. I may go to the United States again."
"If one day you receive my call from the United States, that's the time for the real recovery of the American economy," she said with a smile.
So when emerging markets are no longer as attractive as they used to be, we may be able to refocus their attention on the mature American market, such as focusing on the US consumer sector, investing in the US REITs, and betting on the US dollar.
exchange rate
。
As Xu Xiaonian, a famous economist, said, in the future global economic development, the US economy may be the first to recover, because its market mechanism is the most sound.
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