"Quality Gate" Frequent &Nbsp; Torture Clothing Enterprises "Moral Conscience".

From the perspective of "quality conscience", we can see that entrepreneurs' "attitude towards morality" can be seen from the perspective of quality problems.

How to make entrepreneurs "moral"?

In many excellent enterprises in developed countries, there is a senior management position such as "corporate ethics officer", which is responsible for corporate social responsibility matters.

For this aspect, what about Chinese enterprises? So far, it is not optimistic.

According to the survey report on the status quo of the development of China's corporate citizenship, 90% of the domestic enterprises still do not start to build corporate social responsibility.

99% of the enterprises in China do not have special departments responsible for corporate social responsibility.

The performance of corporate social responsibility consciousness in China is quite worrying.

If there is no mature management of corporate social responsibility, an enterprise is bound to lack the power of sustainable development and eventually abandoned by the public.

"Quality problems have been integrated into YISHION's corporate philosophy."

Guo Donglin, chairman of YISHION, said that this is because YISHION already has a good quality control system. They set up a product quality inspection center at a cost of 5 million yuan, and all raw materials and clothes need to pass the inspection and test. They conform to international standards and can be put into production and sale. The quality of products is in line with the world standard.

On one occasion, the product was on the way to the market, but because the test report came out, the index was not very ideal, they recalled all products, "we are responsible to consumers."

Guo Donglin said.

As an "economic man", it is understandable for entrepreneurs to pursue profits and pay attention to their rewards, but their behavior must abide by the minimum social morality.

At present, more and more enterprises in foreign countries are paying attention to their moral construction.

Britain's Financial Times Stock Exchange International has introduced 8 "moral indices".

The chief executive of the company explained this: "the reason why we launched this index is that investors are increasingly looking for companies that are socially responsible when they choose to invest."

Only those companies that play an exemplary role in environmental and social responsibility can be fortunate to be included in this index.

The British practice is undoubtedly worth learning and drawing from.

The practice of tiger capital is similar to that of YISHION.

In the winter of 2008, the North was extremely cold, and all of the tiger's high quality corduroy pants were passed all quality checks and excellent products. But because of the cold weather in the north, the trousers became somewhat stiff. Some of the agents of the tiger and consumers of tiger brands reflected the problem to the tiger.

The company headquarters will make a decision immediately, so long as the consumers do not approve, whatever the reason, resolutely change, we must make the consumers satisfied.

For this reason, the trousers were returned unconditionally, and there were more than 30000.

"Although all of them are excellent products, they will cause certain losses to the company, but we can not affect customers' trust because of any problems."

Xu Xiaodong, deputy general manager of research and Development Department of tiger capital, said, "consumer trust is our minimum standard."

In fact, companies adhere to moral headlines, which may suffer a little loss in the short term, but in the long run, this is the best chance for enterprises to establish word of mouth.

Smart and farsighted business operators should put the "moral index" of enterprises as the first place, bear in mind their social responsibilities, and establish a moral first management policy.

We should start from the corporate culture, organize the whole enterprise to carry out the study of moral standard knowledge, mold the characteristic culture of the enterprise, and cast the ethical soul of the enterprise.

And some of the companies that started to flourish disappeared in a few years.

The reason for this is that they relaxed their demands for themselves. They only looked at the small profits in front of them, but lacked a long-term vision. They lost their customers over time.

Entrepreneurs represent both a person and an enterprise. The moral evaluation standard of an ordinary person is also applicable to entrepreneurs.

What is the basic moral bottom line for a person to maintain? It should be "living, but also allowing others to live".

For entrepreneurs, morality does not exclude "egoism", but you can not benefit yourself by damaging others.

Otherwise, we must assume corresponding responsibilities.

In 2008, the EU imposed strict restrictions on azo dyes for imported garments, causing some Chinese enterprises to fail to meet the standards, so some enterprises began to complain that some enterprises even said: "it is better to sell domestically, so there is no need to worry so much about domestic sales."

In this regard, Du Yuzhou, President of the China clothing association, once criticized the children's clothing enterprises unkindly: "foreign children are children, Chinese children are not children?"