The Main Problems Of Sales Channels For Brand Children'S Clothing

Through investigation, we find that

These phenomena make us feel appalling, and stimulate us to do further research.

The emergence of these phenomena has profound reasons in all aspects.

The following are listed in the following aspects.

1. the inadequacy of franchisee's business ability.

From the source of the franchisee, we can see that franchisee lacks sales experience and hopes in the factory.

2. many brands of children's clothing manufacturers are also halfway through their homes or just getting married. They are uncertain about their design and production, and marketing sales are even more confused than franchisees.

It is understood that there are many brand manufacturers almost no full-time, professional sales staff, that is, a few are also low wages where, not allowed to travel around, half dead, there is no enthusiasm to speak, as for brand manufacturers, the upper management is more closed door plagiarism, behind closed doors.

It leads to no innovation, no individuality and serious separation from consumer demand.

3. unreasonable allocation of resources.

The franchise rules designed by brand manufacturers are how to ensure their own interests in the assumption that they are perfect.

This will result in high price, poor quality, poor style, no popularity, no service support, no marketing help, and no serious money will be sent to professionals for training.

Brand children's clothing is generally priced at about sixty percent off of the tag price, and the settlement price of the franchisee is high and the retail price of the tag is high. The actual sale is basically 5-6 fold.

In this way, resources are held in the hands of brand manufacturers, joining customers without resources or playing.

4. the objective reality of children's clothing production process leads to a long cycle of production products. Generally speaking, the production cycle of a garment is about a month, of which the preparation of surface accessories needs about ten days, and the production and packaging pportation takes about twenty days.

This leads to the fact that the best seller can not replenish the goods.

The present production situation is incomparable with the flexible lean production advocated by the international market.

Under the current franchising mode, manufacturers occupy resources, pursue extensive operation and multiple product combinations, and adopt Chien style channel mode for franchisees.

It violates the fundamental principles of marketing and violates the trend of world business.

Six months ahead of schedule, and no sales can be made.