The Development Of Children'S Wear Market In China

In recent years, many children's clothing enterprises in China have been very successful. Several of them have even developed very rapidly, and occupied the children's clothing market in China in a very short time.

Many enterprises have been gathering in baby and children, small and medium-sized children's clothing, these two segments have already been

1. Market demand for children's clothing in CUHK

1. the main body of children's clothing.

Children between 10 and 15 years old are not only cynical and mischievous, but also have a desire to mature and publicize themselves.

In terms of clothing, he / she wants to have a distinctive clothing that can be distinguished in their learning, life and social activities, and also hopes to get positive comments from their parents, teachers and classmates.

In this period, children will emphasize their preferences in the aspect of clothing purchase, and even the purchasing behavior of their parents.

2. children's clothing in junior high school

3. medium and large children's clothing channels and access needs.

With regard to the mainstream channels and channels such as stores and shopping malls, children's clothing is close to "full license". It is urgent for professional children's clothing to improve the industry structure.

The professional children's clothing will become the highlight of the commercial street, and will become the hot spot of the major shopping malls.

Two, the market situation of children's clothing in Zhongda University

1. teenagers are not worthy of the name.

Some domestic children's clothing enterprises begin to extend their product lines.

2. children's clothing is not separated from children's clothing products.

At present, the so-called Zhongda children's clothing is attached to the original product structure, and the weight is very light.

3., leisure sports are the main ones.

Especially after many adult sports and adult leisure brands enter children's clothing industry, this trend is particularly obvious.

Three, the main problems faced by the development of children's clothing enterprises in Zhongda University.

The 1. part is that the quality of children's wear enterprises is difficult to maintain stability, which seriously affects the credibility of their brands.

2., the survival of clothing companies is based on design.

But many excellent children's designers often don't stay too long. With the change of designers, children's wear design will be faulting.

This is a fatal blow to children's clothing enterprises.

3., because the design scale of Zhongda children's clothing is difficult to grasp, this is also the key factor that causes many children's clothing enterprises to break through.

Therefore, the vast majority of children's clothing enterprises in Zhongda children's clothing enterprises can make children's clothing very good, but they can make Zhongda children's clothing enterprises with a long lasting height.

Throughout the domestic children's wear market, many children's wear enterprises are in a state of weakness. At present, the children's wear market in our country is not meticulous in age, children's clothing is almost in a mess, the concept of Chinese children's clothing market is very confused, designers can't keep up with them, children's products are homogenized, and so on.

It is no longer applicable to today's children's clothing market. It is no longer applicable to poor children.

In the market of children's clothing showing a multi-level and three-dimensional competition situation, there was only one way for Huashan's children's clothing market, which was once full of scenery.