2012 China International Underwear Culture Week Press Conference Held &Nbsp, Small Underwear Industry Culture Industry

Under the background of the great cultural development and prosperity, the relevant agencies in the underwear industry as the fashion leader of the fashion industry

China international underwear culture week insists on promoting the development of underwear culture and promoting the development of the industry. At the same time, it also introduces the new concept of "small underwear, big fashion and big culture".

In order to further enhance and display the quality, connotation and specialization level of cultural week and exhibition, the Organizing Committee of China international underwear culture week 2012 will launch: China underwear culture and creative design competition, China home furnishings cultural and creative design competition, Fashion Festival, international underwear fashion trend conference, China underwear industry and high-end department store dialogue.

Yang Shibin, Secretary General of China international underwear culture week, said the preparations for the second China international underwear culture week and the seventh Shenzhen international brand underwear exhibition were progressing smoothly.

Among them, the week of cultural week has been implemented, and the cultural and creative design competition of home furnishing has been officially launched; the fashion public welfare events are in full swing; the SIUF international underwear trend has released the first introduction of the international authoritative underwear fashion Research Institute, releasing the true international underwear fashion information; the underwear department store Forum opened the first dialogue between the underwear brand enterprises and the Department Store giants; the cultural concept exhibition area interpreted the new concept of "culture to make underwear more wonderful" through creative static display.

In addition, the international brand underwear show, the grand ceremony, the home fashion trend conference, the men's underwear Trend Conference, as well as the more than 10 brand special conference and live show, the culture week is brilliant and bright.

With the expansion of underwear culture week and exhibition scale, lingerie culture week will enhance international level.

Internationally renowned underwear brands from France, Italy, Japan, Australia, Malaysia and Philippines join the efforts to create the largest and most influential international lingerie week and exhibition in the Asia Pacific region and the world.

Shenzhen international brand underwear exhibition area increased from 36000 square meters last year to 51000 square meters, ranking among the world underwear exhibition.

At present, apart from the previous major underwear brands who have booked booths, international famous underwear brands have been extensively occupied.

As of mid December 2011, 14 international brands from 10 countries have signed the Shenzhen lingerie exhibition. Private Shop, the largest importer of underwear brand in Hongkong, will carry its debut brand AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PRINCESSE TAM TAM, HUIT, LEJABY, Xun and Malaysia to the exhibition next year. Another international famous brand, France, Japan, Malaysia, Philippines, Australia and China will join the exhibition.

The participation of many foreign brands has greatly enhanced the international standard of the exhibition.

In addition, the size of local groups has been greatly improved.

Hongkong will be the first group to participate in the exhibition. Guangdong, the South China Sea, Zhongshan Xiaolan, Guangdong Puning, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear gathering areas will intensify efforts to continue group exhibitions.

In order to ensure the effectiveness of the exhibition, the organizing committee has increased the professional audience's invitation to strive for more franchisees, agents, shopping malls, representatives and professionals to come to the exhibition to share the first feast of China's underwear industry.

The "12th Five-Year" period is an important period of strategic opportunity for China to promote an all-round well-off society and industrialization. It is a new stage in which the world economy continues to recover and seek development from the financial crisis.

China's knitting industry will face a more complex international environment and assume the historical responsibility to meet domestic demand.

In the development of knitting industry, the increase of volume will no longer be the focus, and the improvement of quality and cultural connotation will become the key to the development of the industry.

The development of knitted products should not only improve the content of science and technology, but also give fashion elements and cultural connotations.

The underwear industry is an important part of the knitting industry, and its underwear is large and wide. It is the main product of the knitting industry.

Underwear not only has the function of wearing, but also the carrier of clothing culture.

With the gradual maturity of people's consumption concept and the continuous upgrading of fashion consumption and brand consumption, the underwear industry has made rapid progress.

At present, the annual sales of underwear in China is over 100 billion yuan, and it is growing at a rate of 20% per year.

A number of domestic brands have strong momentum and international influence is gradually expanding.

The China Textile Industry Association will further guide the implementation of Scientific Outlook on Development, adhere to the strategy of cultural power, further guide the design innovation of underwear products, cultivate independent brands that are dominant in the domestic market and have an influence in the international market, and promote the healthy development of the underwear industry. With the China knitwear Association, the China Council for the promotion of international trade, the Textile Association of China, the Guangdong Textile Association, the Shenzhen Textile Industry Association, Shenzhen Shengshi Bowen Exhibition Co., Ltd. and other units, on the basis of the original organizing committee and the Committee of experts, the China international underwear Culture Week Organizing Committee will be jointly established. At the same time, under the leadership of the China Federation of textile industry, the joint China International Knitting fair and Shenzhen international brand lingerie exhibition will carry out the underwear brand promotion activities and the lingerie culture dissemination activities.