Fierce Competition In The Industry, Women's Clothing Enterprises To Accelerate Qualitative Change

Some local women's clothing enterprises are in the process of establishing new business models and layout their future business pattern.

The 42% equity interest in the transfer of information management business

In June 26th, the group announced that it would transfer 42% shares of the Korean capital and 76% yuan to Wuhu, and Wuhu Dezhen, which is a wholly owned holding company under the company's real controller Shen Dongri and Shen Hua sibling. After the completion of the transaction, the shareholding ratio of the company will be reduced from 76% to 34%.

By the end of 2018, the net assets of the group were 1 billion 638 million yuan and the owner's equity was 1 billion 657 million yuan. Last year, the net profit of the company was 210 million yuan, and that of Han Asia was 105 million yuan, and its net profit was 126 million yuan, which was equivalent to 60% of the company's profit.

The sale of a portion of the stock management business that will bring huge profits to the company will be sold. "The Future Ltd will focus on the development of women's clothing, medical beauty and other fashion sector businesses with more superior resources, and further enhance the competitiveness and brand status of women's clothing, medical beauty and other fashion businesses.

　 Wirenas: renamed the Jin Hong Group

In May 22nd, Vig Nash announced that in order to enhance the corporate image, highlight the company's strength and integrate resources, and further expand the company's size to enhance the overall competitiveness of the group, it is proposed to change the name of the company and set up a group company, while changing the company's securities abbreviation. Vigna S fashion Limited by Share Ltd intends to change the Chinese name of the company to "Jinhong fashion group Limited by Share Ltd". The English name is changed to "JinhongFashionGroupCo., Ltd.". The company's securities referred to as "Jinhong group", and the company's securities code 603518 remains unchanged.

On the same day, Vigna S also issued a notice on changing the scope of company operation and amending the articles of association. Apart from retaining the original clothing, clothing and accessories for the design, production, development and sales, it has increased services such as equity investment, technical services, business management services and consultancy, information technology services, cultural and creative, self employment and various commodity and technology import and export businesses.

　 MO&Co.: replace Logo

The domestic women's clothing brand MO&Co. has changed the brand name Logo in the latest eighth generation shop image. The official website's brand Logo font has also changed. The original serif font has been changed into rough italics, highlighting the trend of younger. MO&Co. will usher in the brand establishment 15th anniversary this year. The replacement of Logo and store image or MO&Co. will mark a new round of brand upgrading to adapt to the changing market environment.

MO&Co. parent company EPO group also includes high-end women's clothing Edition, children's wear little MO&Co., Menswear Common Gender and make-up brand REC. The Group expects that its brand will cover 80 countries and regions by the end of 2022, and the total revenue will reach RMB 15 billion yuan.

Ke Eli Till: buying Keen Reach and renaming it

In March 25th, the Ke Eli Till group announced that it would buy all Keen Reach shares from the Apex Noble Holdings Limited at a price of HK $2 billion 390 million, a discount of 10% compared with the overall assessment value given by the evaluation institutions, of which HK $500 million was paid in cash, the remaining part was paid on the issue of shares of listed companies, and the price was HK $9.5 per share, which issued 198 million new shares, accounting for 29.01% of the total share capital. After the completion of the acquisition, Keen Reach will become a wholly owned Affiliated Companies of Ke Eli Till. Its performance, assets and liabilities will be incorporated into the group account. The Letil Holdings Limited is officially renamed the winner fashion Holdings Limited.

Keen Reach is a British Virgin Islands incorporated company limited, mainly engaged in investment holding, through the Warren and domestic operation Affiliated Companies ORENA holds Shenzhen City Fashion Co., Ltd. Nals Fashion Co., Ltd. was founded in 1994. It owns 3 private brands, including NAERSI Nals, NAERSILING en Ling and NEXY.Co naikou, aiming at women who are economically strong at the age of 30~45. Ke Eli Till owns Koradior, La Koradior, Koradior Elsewhere and DE KORA and other private brands, and landed on the Hongkong motherboard in June 2014. Ke Eli Till said that the acquisition is of great significance for the development strategy of the group diversification and multi brand matrix. The synergy generated by the integration will help the group to save operating costs, enhance its profitability and enhance its recognition and popularity in the high-end women's clothing industry in China.

La Natsu Bell: transfer seven grid to buy Naf Naf

La Natsu Bell announced in May 8th that in order to speed up the transformation and adjustment and concentrate the advantage resources to give full play to the competitive advantage of the core brand, the company intends to transfer the 54.05% stake in Hangzhou's Agel Ecommerce Ltd, which is held by Hangzhou Yan Er Management Consulting Co., Ltd., and the share transfer price of the transaction is 200 million yuan. Hangzhou dark was founded in 2010. Its main business involves clothing brand sales and online business operations. It mainly sells online apparel brands such as seven grid, OTHERMIX and OTHERCRAZY. After the completion of the sale of shares, Hangzhou's involvement will no longer be included in La Natsu Bell's consolidated statement.

In June 6th, La Natsu Bell announced that in June 4, 2019, the company received the registration document of LaCha Apparel II S RL shares issued by the Luxemburg Business Registry, which was transferred to LaCha Fashion I Limited, and the acquisition of equity settlement reached. This means that LaCha Apparel and Naf Naf SAS will become a wholly owned subsidiary of La Natsu Bell company and will be included in the consolidated statement. Naf Naf was founded in France in 1973, mainly engaged in women's wear products and accessories sales, a total of 494 stores, including 216 France, 278 overseas.

Shortly after selling the 54.05% stake of Hangzhou, a controlling subsidiary in May, La Natsu Bell sold assets again. In July 20th, La Natsu Bell announced that a wholly owned subsidiary, Shanghai La Xia Enterprise Management Co., Ltd. transferred the partnership interest of 98.04% of Tianjin star wide enterprise management consulting partnership, which was sold in July 18th, and the registration procedures for the transfer of the rights and interests of the target fund have been completed. The transaction amount is RMB 275 million yuan. La Natsu Bell said the transfer of Tianjin star wide partnership interest is to focus on resources to focus on the main business development, and further enhance the company's ability to continue to operate.

　 Women's clothing enterprises accelerate qualitative change

In the past two years, the women's wear plate is a brighter piece of clothing industry. Observing the recent capital operation dynamics of women's clothing enterprises such as LAN Zi and La Natsu Bell, we can see that in the process of development, adjustment and recovery, local women's clothing enterprises are constantly seeking new breakthroughs in performance growth while consolidating their main businesses and markets, and constantly penetrate into new market and new fields. Many garment enterprises have accelerated the process of extension and expansion through continuous transformation and upgrading, gradually looking for and adjusting their own development models and development directions. Many women's clothing enterprises have more frequent and large investment and merger actions in recent years, and this year, the momentum of M & A remains undiminished. La Natsu Bell's acquisition of Naf Naf, a French dress brand, is further enriching and improving the multi brand matrix of enterprises. La Natsu Bell's sale of assets has been focused on the development of the main business by concentrating resources, while Vigna S, Letil, MO&Co. and other enterprises are upgrading their enterprises and brand image by renaming or replacing Logo. From this point of view, in the background of the increasingly strong capital of garment industry, women's clothing enterprises are constantly looking for new sources of profits, while constantly integrating their own superior resources and core businesses. Some women's clothing enterprises are in the process of establishing new business models and layout of the business.

Generally speaking, the domestic women's wear market is fiercely competitive, the market is more subdivided, the market concentration is relatively low, but there is no leading enterprises and brands, and there is no international big fashion group. There is no doubt that the women's clothing market has huge room for development. How to seize the opportunity to grab market share, how to grasp the pace and pace between the expansion and retreat, attack and defense, and how to maintain a sustainable and steady development between opportunities and risks, will reflect the strategic height and operational strength of a women's clothing enterprise. In the new round of growth cycle in the future, with the continuous development of the transformation, adjustment, remodeling and upgrading of local women's clothing enterprises, the competition pattern of the industry will be further differentiated. In the process, local women's clothing enterprises will accelerate qualitative change, who will succeed and take the initiative in the future, and will gain greater competitive advantage in the process of capital market development and industrial transformation and upgrading.