Build 100 Famous Plaza To Help Enterprises Expand Their Market

Wenzhou enterprises will first join the China department store Summit Forum and take the platform to promote the "Wenzhou famous shopping center plan" to the whole country. Reporters learned yesterday from the municipal government's symposium that the seventh China department store Summit Forum and the Wenzhou name shopping and general merchandise industry sub forum were scheduled to be held in Beijing in from March 24th to 25th. More than 20 Wenzhou enterprises will be seamless with the department stores. In order to give full play to the two advantages of the Wenzhou people's market network and Wenzhou products, the municipal government has decided to set up more than 100 "Wenzhou famous shopping plaza" in the whole country for two years, so as to enhance Wenzhou's regional brand and help the enterprises to expand the market. At present, the first "Wenzhou famous shopping center" has opened in Tianjin Mai Mai Times Square. Kangnai, Paul Getty, Arctic new talent and other more than 20 Wenzhou shoes and clothing brands have special counters. This is also one of the promotional activities of the "Wenzhou famous shopping center program". The aim of this event is to "display Wenzhou's name purchase and introduce Wenzhou brand". Relying on Wenzhou's famous and excellent enterprises and products as the carrier, we expand the brand awareness and reputation of Wenzhou's famous brand, and enhance the regional brand influence of Wenzhou as a whole. China's department store summit has a wide range of influence and important position in China's retail market for the industry's high-profile exchange event. More than 300 domestic and foreign department stores will gather in the forum. It is reported that the theme of this forum is "service upgrading value", "national brand (Wenzhou name purchase) and general merchandise industry docking", the main content will be for the department store industry to deal with the global financial crisis. At yesterday's forum, the municipal government convened more than 30 entrepreneurs in Wenzhou to discuss details of the forum's preliminary work. Xu Xuliang, general manager of AOKANG Group Co., Ltd., general manager of Wenzhou, suggested that the government should organize enterprises to tie up the famous products in the department store, and send marketing experts to participate in the negotiation of department stores. In addition, the Wenzhou special display counters should be displayed together. Recently, the head of the department store's business invitation will be invited to visit Wenzhou to deepen the visual impression. Zheng Chenai, President of the clothing trade association of Wenzhou, said that when choosing a department store, Wenzhou enterprises should consider whether they are suitable for their products. They should not only focus on Beijing, Shanghai and other first tier cities, but in fact, there may be more market space in the two or three tier cities. Taking into account the logistics, marketing and other operating costs, after a breakthrough in a region, we should do a thorough job in the region's regional market. Jordan, President of the Group Co., Ltd., Shen Yingqin, said that enterprises should strengthen the analysis of the department stores that they enter, identify the location accurately, and adjust their products to the department stores after knowing their market segmentation opportunities. They should avoid similar products and avoid confrontation with the existing brands of the department stores in the 20 cities. It is learnt that our city will classify the national department store market, and plan to select the key areas to make breakthroughs. After the formation of typical and experienced practices, we will promote the whole market. In addition, our city has been set up in February 25th to March 8th, in the Jinjiang road block Street activities street, the establishment of Wenzhou famous shopping district, the Wenzhou characteristic industries after the integration of well-known brand integration group exhibition, and the implementation of preferential shopping activities, clothing, shoes, razors, glasses, lighters, pens and other products, publicity and promotion of "Wenzhou name purchase" brand and operation mode. 。 Xiao Nan, editor in chief