• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Quanzhou Sports Brand Expands New Market, Space Spanformation Tide Fashion

    2012/1/10 15:48:00 14

    Quanzhou Sports Brand Expands New Market Space

     


    Over the past two years, a number of Quanzhou sports brands, such as Qi anda and Starling, have been featured in street sports. market Is it a consideration of the positioning of the characteristics or a marketing strategy based on the emerging culture? In this regard, the industry believes that in the homogenized market, only the brand name positioning of the innovative brand can make a deep impression on the consumers. Judging from the current sporting goods market in China, there is no real leading brand of street fashion representatives, and this is also the importance of many brands to see the market as a new blue ocean. Factor


    Fashion trend of shoe enterprises


    Dozens of sticks were made up to make shoes rack, rough rope was used to hang clothes, and colourful graffiti was done. background This is the first appearance of the aristocratic fashion brand. In fact, it is not the first brand to eat crab. As early as two years ago, the Starling shoes industry put forward the position of "Board Shoes family", and the brand of the brand moved directly to the "street style movement". The street sports group has gradually become one of the key markets of Quanzhou sports brand. They have strengthened their brand's interpretation of the trend from the product line.


    Before that, starlings joined hands with SIOR clothing design company of South Korea and began to extend fashion clothing and other products, and gradually entered into shoes and clothing business, so that young people in pursuit of fashion no longer paid attention to the distinction between sports and leisure, but paid more attention to the feelings of personality and fashion. Nowadays, the starlings of the starlings are the partner products of the starlings' shoes, which not only continues the brand style, but also meets the new trend of young people.


    Not only for purely conceptual innovation, but also for the establishment of the "Chinese street culture research center", this is the first case in China. At present, in Zhongshan, Guangdong, the new street furniture design center and the popular trend research center are also being set up.


    In fact, for the Quanzhou sports brand, street sports itself is a fashionable and fashionable sport. Therefore, the product series of street sports naturally become an indispensable part of fashion sports brand, and for the growing small and medium-sized sports brands, it is another channel for fashion sports segmentation and penetration -- street fashion.


    Widening new market space


    In today's metropolis of China, bicycles, skateboards, roller skating, scooters, street basketball, street football, hip hop and other foreign street sports are being accepted by a new generation of young people. This form of movement is popular among some young people. Correspondingly, with the rising trend of street culture in China, domestic sporting goods players have extended their tentacles to this field.


    Reporters learned from the market that Nike, Adidas and so on have increased their trend brand Nike360 and adidasY3 promotion, and the proportion of product lines with street style is increasing. In the promotion of activities, the sponsorship of street sports is also keen on Quanzhou brand. Earlier, del Hui invited the American street style Harlem Yu basketball team as spokesperson. The entertainment basketball activity held at 361 degrees was street style, and Anta and XTEP also sponsored extreme sports.


    It has been revealed that Chen Yongpei, a helm at the helm, has gone to Japan and South Korea to investigate the brand spanformation. He said that the new culture brings fashion, which will spawn a new sports market. Next, Chen Yongpei will further organize the team of the group to conduct in-depth penetration research in the streets of the United States, Japan and South Korea.


    "Culture breeds the market, we should seize the new cultural phenomenon to bring up a broader market of fashion." Lin Qinghong, general manager of pace, said with emotion, "the post Olympic era is coming. The gap between the domestic sports brand front line and the two or three line camp has been widening. The brand hegemony in Quanzhou, Anta and other professional sports fields can not be shaken, and the fashion sports and leisure sports areas are crowded with numerous brands. We hope to find new market breakthroughs under the close competition of homogenized and competitive rivals."


    Where is the brand "root"?


    Jinjiang, as the capital of sports brand in China, has gathered more than 80% of sports brands in China. However, the phenomenon of homogenization is also a problem that many sports brands can not avoid. The phenomenon of homogenization of product and brand positioning is not only a bottleneck for the development of enterprises, but also a major obstacle to the development of the industry. "Getting out of its own characteristics" has become the common voice of many brands. These developing brands began to think about how to go out of their own path of differentiated development and take the lead in trying to seek innovation in brand positioning. So, a group of concepts such as Street players, tide playing family and fashion tide cards also appeared in the market.


    Quanzhou shoe enterprises choose to locate the street sports field, which is a good reference for many sports brands in Quanzhou to seek the breakthrough of differentiated marketing. Although such enterprises enter a new market, they will face many challenges and tests from product design to marketing promotion, but at least find a new "blue ocean" market for themselves in the same quality competition. But is the root of street fashion still in motion? This requires a comprehensive and comprehensive positioning of enterprises.


    But it has been two years since the spanformation into street fashion. Now, the final goal of brand positioning is not yet fully understood. The road is aimed at street fashion, but after all, whether the sports brand should abandon the sport cap and let him take the dilemma. To a certain extent, sport is a fashion life, but the fashion based on street culture emphasizes individuality. It can not take account of some products of comprehensive sports. Leaving sport is a street fashion clothing brand. What is the trend of street fashion?


    For Voight's advantage based on professional basketball, brand positioning is inclined to "street basketball players" approach. Cai Jinhui, chairman of Voight limited, does not think it is contradictory. "In the traditional impression, street basketball playing is just like pattern, but it doesn't look good. Actually street basketball and fancy basketball are two completely different concepts. Street basketball juggling dribbling, imaginative pass and dunk, with strong Hip-Hop music integration, style, freedom and creativity, at the same time, also need strong arm strength, waist force, jumping ability, perfect movement coordination, these are professional basketball players must have the quality, professional basketball skills in street basketball can be the best display and use, this will become Voight from professional sports infiltration into fashion movement another way.

    • Related reading

    廣州5批次毛衣纖維成分不合格

    Local hotspot
    |
    2012/1/10 15:06:00
    36

    重慶黔江區:再掀蠶桑新高潮

    Local hotspot
    |
    2012/1/10 15:03:00
    33

    中國紡織產業轉移試點園區落戶郎溪

    Local hotspot
    |
    2012/1/10 14:25:00
    32

    Shishi Textile Machinery Market Held The Old And New Fellowship

    Local hotspot
    |
    2012/1/9 17:39:00
    16

    Han Style Clothing Factory Doorway Stalls Sale &Nbsp; 1000 Yuan Clothing As Long As "Cabbage Price".

    Local hotspot
    |
    2012/1/9 15:22:00
    24
    Read the next article

    BELLE Shoes Brand Network Channel Operation Has Characteristics.

    The Hong Kong footwear industry is a member of BELLE international and a behind the scenes trader of BELLE brand on the Internet. The Hong Kong footwear industry is deliberately separating BELLE's network from traditional channels. It is precisely because of clarifying the relationship with traditional channels, BELLE's channel operation on the Internet appears to be very strategic.

    主站蜘蛛池模板: 久久婷婷五月综合色欧美| 欧美成人精品福利在线视频| 欧美性xxxx极品hd欧美风情| 成人欧美一区二区三区| 国产乱人伦精品一区二区在线观看 | 爱情岛亚洲论坛福利站| 无翼乌无遮挡h肉挤奶百合| 国产凌凌漆国语| 亚洲av无码之日韩精品| 日本亚洲精品色婷婷在线影院| 欧美亚洲校园第一页| 国语精品91自产拍在线观看二区| 又污又爽又黄的网站| 久久发布国产伦子伦精品| 超兴奋的朋…中文字幕| 无遮挡边吃摸边吃奶边做| 国产AV寂寞骚妇| 久久久久久亚洲精品无码| 久久黄色精品视频| 欧美任你躁免费精品一区| 国产男女猛烈无遮挡免费视频 | 国产伦精品一区二区三区在线观看 | 精品国产黑色丝袜高跟鞋| 小箩莉奶水四溅小说| 四虎免费大片aⅴ入口| 一本大道香蕉视频在线观看| 男男(h)肉视频网站| 忍者刺客在线观看完整中文免费版| 动漫人物桶动漫人物免费观看| littlesulaa小苏拉| 波多野吉衣一区二区三区在线观看| 国产精品无码2021在线观看| 乱码一乱码二乱码三新区| 四虎国产精品永久在线看| 欧美午夜精品久久久久免费视| 国产欧美久久一区二区三区| 久久久国产99久久国产一| 精品无码黑人又粗又大又长| 在线视频你懂的国产福利| 亚洲一级免费毛片| 蜜桃精品免费久久久久影院|