Can O2O Compete With ALI Under The US Group'S Shopping Line?

If the US league wants to join the first tier of the Internet, we must seize the excellent opportunity before us. For this reason, Ali and Jingdong have not been able to solve it for more than 10 years.

According to a source familiar with the matter, the US group is holding retail outlets under the discussion line, conspiring to kill a stunt during the double 11 period and turning the offline shopping into a O2O carnival.

"The US group is determined to withdraw from the position of catering and other local life services, adjust its direction and launch a fierce attack from the hinterland of Alibaba."

Specifically, the cooperation between the US group and the brand is closer to the cooperation with the restaurant in the past.

That is, by talking with the brand about good coupons or group buying vouchers, it can guide consumers to participate more in the activities of offline stores so as to enhance the sales performance of stores.

In contrast, the US group shopping is no longer a Juhuasuan online group buying mode. It helps the offline retailers to tickle and take a lot of passenger flow without causing online shunting.

Prior to this, the public comment also carried out a similar mode with Baosheng International (one of the three major sportswear retailers in China, and Nike ADI China's main distributor).

Users spend 5 yuan on the reviews to buy 22% off discount coupons. They can buy 24 new brands of the brand in Shanghai's 15 stores. The conversion rate is beyond imagination.

From the perspective of businessmen feedback, the front end of the US group will soon see a new shopping portal to connect and display the offline stores of the brand.

According to the location or navigation nearby, you can find a discount from your nearest store.

At the same time, the US group has secretly developed a similar offline payment product like the public comment "flash Hui", so that users can still complete the delivery online and enjoy discounts or concessions directly without using group buying.

It is understood that flash Hui is the killer product launched by public comment in April this year. Its characteristic is that users will enjoy the discount of mobile phone payment directly instead of group buying first, and the consumption scenario will be smoother. On the other hand, merchants can also invest independently and choose to be more flexible.

According to its latest data, it has covered more than 500 thousand shops in more than 30 cities.

Data from the review show that the proportion of the four cities in North China has reached 40%.

Because the design of shehui is based on the pain point of group buying, the CEO Zhang Tao at that time considered it possible to replace most of the group purchase orders.

Even in October of this year, the merger of Meida was still valued by the industry.

"Hui Hui has greatly increased the valuation of public comment and the strategic position in this merger."

However, according to a O2O industry insider, before the merger of Meida, the US group began to copy the flash trading mode with the super execution power, and developed the product, and the business followed up quickly.

After the merger of Meida, with the help of the original promotion channels of both sides, the US delegation will accelerate its development.

The foregoing businessmen guess.

+ US group Hui Hui will form a flash in the two eleven forces to split Tmall and even the entire Ali O2O.

Coincidentally, Tmall will also take more guests to offline stores under the double 11 online and offline interaction this year.

But businessmen feedback, this kind of play is more concentrated in Yintai Ali's own offline site, the experience scene is not very rich.

Moreover, for branding companies, Tmall's double 11

They can't really touch them.

"The same input and marketing efforts, we can play in the brand built membership system, the members of the harvest eventually settled in the brand itself.

Why did it take a long time to make Tmall cheaper?

Brand analysts say that the reason for Tmall's O2O is that Tmall has been the hegemony of online retailing, and the year-round confrontation between offline retailers has made the offline retailers uncomfortable. More importantly, even if Tmall "condescends to be expensive," the whole O2O process will inevitably lead to more offline customers, but eventually become Tmall users.

"This man was originally a member of LEVE" S. When he arrived online, he became a member of an online distributor, and even a member of other competing products.

Because they may be more aggressive in the promotion of double 11, and the price is more cost-effective.

Business frankly.