Lululemon Is Now Lost In Confusion.

Vancouver, British Columbia - a group of believers met in a four storey building in the middle of September.

This is a resounding piece of music, which is packed with snacks, and people dressed in close fitting clothes are discussing a common topic: "how a person feels" is just as important as "what a person looks like".

Then the attention of the crowd shifted to the staircase in the middle of the court, and the leading figures standing on it.

"We are turning to attack," Tara Poseley said.

"We are back!" Poseley was the chief product officer of Lululemon Athletica. Founded in 1998, the company is not an ideal society with its capitalist concept - "society that can not maximize personal interests" and its $90.

Famous.

Lululemon is well known for its 2013 recall of pparent yoga pants.

At that time, its yoga pants were pointed out that the fabric was too light and the trousers were pparent when stretched, which made women expose their body parts when doing the dog sport.

Worse still, a few months later, the company's founder and then chairman, Chip Wilson, said on the Bloomberg TV event about the incident. "Frankly, some women's bodies are not suitable for wearing yoga pants," he added. "Trousers are often caused by friction between thighs."

As a result, women could not accept this: after spending so much money on yoga pants, they were told that they could not wear these trousers because they were too fat.

This incident aroused strong anger among netizens in social media.

The company's share price plummeted.

Many of its competitors, including Gap's Athleta, Nike, Tory Burch and Derek Lam, have seized this opportunity and made progress in the high-end sports apparel market.

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Everyone at work, from the CEO to the retailer in the retail store, is encouraged to clearly express his vision of personal, occupational and health in the coming year, five or ten years.

This measure also applies to athletes or fitness trainers who act as ambassadors of the company, though they mainly value clothes provided by Lululemon - they are not paid, though they help to enhance the brand's influence in the local community.

Although Lululemon was founded for the "peaceful" yoga movement, it never gave up fighting.

In fact, it seems to be doubling the pious and arrogant corporate culture created by Wilson, even though Wilson sold half of its stake in the US $845 million in 2014 and left the board earlier this year.

This is called "

The party is to celebrate the launch of the new Lululemon yoga pants series.

Female yoga pants are still the core products of Lululemon.

This series of designs, including two types of yoga pants, named Naked and Held-in, is designed to guide women to pay attention to "how to look like this pants" (people hope not to be naked) to pay attention to how they feel about wearing this pants.

There is a slogan on the floor of the atrium. "This is more secure than the safety belt of the roller coaster" and "it makes me feel more free than naked swimming in the sky at midnight."

After Poseley finished speaking, the company's chief executive, Laurent Potdevin, who worked for Toms, Burton Snowboards, Louis Vuitton Mo t t, then spoke.

"Who else can do our business so well besides you?" he praised the crowd with a strong French accent. "This is an innovative culture that is at its best."

At Lululemon's corporate headquarters, you feel like you are drowned in Pinterest, an inspirational motto.

There are many adages on these walls, for example, "always do the most important things first". "Sweat keeps you young every day." the bulletin column lists employees' vision and goals.