How Much Impact Will New Balance Sign Sprinter Boulter On Nike And Adi?

In short time, the men's sprint race is still Jamaica's "lightning" Boulter's world, but the Americans who have been covetous have made the next 10 years' new weapon, Travan Bromel.

The US sports brand New Balance also regarded it as the main force in resisting Puma, and recently signed a contract with him.

For the 20 year old boy, Tom Cailliau Tom Carleo, vice president of New Balance, said: "NB is focused on making innovative technology products for the fastest athletes in the world. We are very much looking forward to working with Blo Mel to endorse the sprint for the United States and the world."

Last year, 100 meters 9 seconds 84, so that many sprinter can not catch up with the results, Blo Mel has been able to run in, to know that he did not even reach the age of 20.

Actually, when he was young, Mel had an American football dream. He even dropped out of the school track and field team in high school.

If mother hadn't tired of teaching and persuasion, little Blo Mel would have buried her most talented gift.

"Mom is always right." in the past 3 years, Mel, who has sprint back, became the first high school student in the United States who broke 10 seconds in 100 meters.

In the track and field circles of America, bro Mel has been an excellent athlete.

In the Beijing World Athletics Championships that just ended soon, Brock Mel also harvested a weighty 100 meter bronze medal.

It is commendable that the rise of Rockets did not let Blo Mel forget his original intention. He still trained with his mentor Ford and completed his university course.

He said to himself, "keeping these things very important, these valuable experiences make me more cherish the opportunity to compete with high-level athletes, and honor is not the most important thing for me at the moment."

Obviously, the success of running has not slowed down the pace of New Balance on other fronts.

In recent years, especially in the mainstream sports, new New Balance is a big sports company.

New Balance's team members and clubs are not the gold lettered signboards of the industry, they are closely following the main force behind the first group. Maybe we are not far away from seeing more mainstream events in the back of the "NB" typewriter culture shirt.

Maybe you know New Balance through the nice pair of shoes on the feet of Korean dramas. Maybe you are attracted to New Balance by "red jogging shoes". You may never be familiar with this brand as a fan.

But those are the past tense. New Balance is on the road to becoming a sports company, and its pace is becoming more and more compact.

With the increasing number of stars and more sports involved, New Balance's signing ideas become more and more obvious and perfect.

New Balance has regarded itself as a sports company like Nike, Adidas and other sports companies.

Even if the deep-rooted ideas in the head are not enough to be changed in a short time, the continuous development of New Balance is still full of expectations and ideas.

The signing of New Balance has 3 characteristics: 1. focus on the future, wait for the outbreak; 2. guarantee the first line level in the industry; 3., the diversity of the stars.

The newly signed bro Mel, New Balance, has focused on the next ten years of sprint planning.

In a short period of 1 to 2 years, they will patiently wait for the blooming of small cloth, and the brand also looks forward to re killing people's sight.

New Balance, including football players such as Zambia and Ramsey, have similar ambitions for young people.

New Balance also signed the star of the year when he signed up. The characteristic is unity: not the industry's most free hand and hot killing, but they are all strength players in the circle.

Those stars who have experienced Manchester, such as Nasri, Fernando, Negredo and Fellaini, as well as Onich, the famous tennis player of Canada, are typical representatives of such stars.

Of course, New Balance, which has a batch of veteran resources, has its own consideration.

Now the train of thought is.

Relying on the influence of the veteran in the fans and the resources in the football arena, we expect to make a solid contribution to the brand in the circle. The value of the veteran is not only reflected in the dozens of minutes on the court.

Maybe you will be interested in the rise of New Balance.

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How big the impact is still unknown, but New Balance's team looks very NB in the future.