La Natsu Bell Officially Returned To A Share Countdown Business Model Based On Innovation.

Recently,

Notice that the company has submitted to the China Securities Regulatory Commission the application materials for the proposed A share issue (including the A share prospectus).

Prospectus, and the China Securities Regulatory Commission has accepted the application.

This means domestic.

Head La Natsu Bell will officially return to A share countdown.

Cheng Weixiong, general manager of Liang Qi Brand Management Co., Ltd. and clothing industry marketing expert, said that La Natsu Bell's return to A shares is of great significance. It also shows that the new business mode of integrating social resources has been recognized by investors and investors in the capital market. From its own point of view, it can also provide brand gold content by gradually improving the organization and marketing network, and further consolidate its leading position in the women's clothing market.

Cheng Weixiong believes that from La Xia bell, fighting A shares means that they have a broader financing channel, for example, from single brand to multi brand development. Listed companies have money to facilitate capital operation, and business and brand diversification can be realized through mergers and acquisitions and acquisitions, so as to enhance the profitability structure and enhance the ability to resist risks.

Cheng Weixiong pointed out that because of the increasing concentration of the domestic clothing market, especially the market concentration of some sportswear and so on, the degree of competition has been increasing.

In the serious homogenization of products, even in the market of brand similarity, terminals are king, and the more diversified and high-quality terminal resources are considered to be the key to the success of the market.

The fierce competition in the market has already been interpreted as a contest for enterprise funds, and other high operating costs. Financing has become an important way for many garment enterprises to become bigger and stronger. However, in the apparel industry dominated by private enterprises, most enterprises have heavy financing difficulties, while short term loans have certain limitations and they can not meet their long-term development. Therefore, listing on behalf of Li has become the fundamental reason for many garment enterprises to choose.

Cheng Weixiong said that many listed clothing companies, including La Natsu Bell, have a lot of things to do after listing. Apart from a large number of market segments that need to be challenged by clothing brand areas, innovative business models must also be the basis of these listed companies.

At present, Chinese clothing enterprises are generally in the fierce competition in the Red Sea. It may be because the enterprises pay attention to the consumers in a single aspect, they agree with the routine or the competition rules and methods in the same industry, the competition strategy will become very similar and appear to be uncompetitive.

Therefore, rebuilding the market boundary and opening up new fields and creating blue ocean will become an effective way to innovate the business mode of garment enterprises.