What Should Lululemon Do To Reach The Summit By Yoga Pants?

Sarah Harvison, global Yoga project manager at Lululemon, has made a report on Forlise, which is an experimental community store in Whistler, British Columbia. The name is inspired by a for lease (lease) brand found by a company executive in the local store.

("for lease" or "forlise") imitated Beethoven's tune "F u r Elise" (to Alice).

This store provides bicycle repair service and stretching training, so that the brand can be introduced to men.

"Yoga is hard for Whistler's men."

Harvison said.

Stump thanked her for her report.

"This decentralized mode is one of our special weapons," he said.

Lululemon executives continue to praise their decentralization.

The company does not sell products to wholesalers; many of its stores are operated by individuals.

"We are mainly run by a more than 20 year old young woman who runs 15 million to 20 million dollars worth of stores independently," Stump said.

Since 2014, the company has set up an internal research and development laboratory to support product development.

The laboratory is located in the center of the Vancouver office, using frosted glass curtain wall to ensure innovative secrecy.

Its management team is called "white space", composed of engineers and scientists.

This lab is like Mr. Willy Wanka's chocolate factory, but it is made in sportswear.

Here is a weather chamber that simulates extreme temperatures and humidity, allowing companies to determine the final effect of materials, sutures and other small details.

There are washing machines used to test whether these clothes can withstand washing.

There is also a huge machine surrounded by cameras on the floor, which can help to work out the joints and the annoying material coverage.

But the most important thing is the vision and goals of the company.

Stress the way.

On this point, it relies on David Ogle, who is 29 years old but has served the company for more than 6 years. He is the vision and goal master of the company's "potential" department (human resources).

"We do this not to promote business success, but to make people feel love and a sense of participation - this is our secret weapon," Ogle said sitting on the third floor of the open space, saying, "stretch your head" on the wall behind him.

He spent a lot of time on site guidance, training managers to learn how to make their vision and goals, and how managers can help employees develop their vision and goals.

Once, Ogle set a goal for himself to take over as director of Lululemon.

"That's a terrible goal," he said now.

"I call them" seemingly good targets. "

A "good looking goal" is a self created goal.

But Lululemon encourages its employees to accept failure.

That's the same.

"I learned something from my" good looking goal, "he said.

I found myself like being a leader.

As I grow and develop, I will ask myself: what moments in my life will let me see myself in the future?

Now, the goals of Ogle include: "completing leadership / neuroscience education" in 2018 and becoming an influential person in the field of male leadership in 2024.

Stump also said that the company enabled him to play his leadership, in the Choate Rosemarie middle school's student days and in the Nike, Seventh Generation's work stage is a kind of hone.

"I have realized what is irrational and what is rational," he said.

"I also learned that a culture full of trust can create beautiful magic," he said.

He admitted that he was sceptical less than a year ago when he accepted Lululemon's job.

The reputation of the company is impaired, and the stock price is falling. Stump is pessimistic.

"I think I must go into a morgue," he said.

Then I walked in, but it seemed that I had entered Ozzy.

I thought, "do these people do not know that Rome is burning big cities?" but everyone here is so energetic, so happy and active.

Sitting in his spare office, the bookshelf is empty, and there is a bicycle. He can overlook the scenery of the coastal city here.

About six weeks after Wilson made his remarks, he took charge of Lululemon.

"I think morale will be very low," he said, but the situation is clearly the opposite.

They cooperate with each other and make concerted efforts.

It's like breaking off the connection with the outside world.

He added: "what Chip did was wrong. It was a mistake.

But this is his fault, not the brand's fault.

"Wilson refused to make this statement.

Potdevin takes the dual strategy of developing men's clothing business (recently Lululemon launched a loose trousers, "breathing space for your testicles") and expanded its business worldwide.

To achieve this goal, he asked the new chief financial officer and new director to be responsible for brand digitalization, "brand and community" and their design.

He also said that he adjusted the corporate culture, reduced the pressure on employees for years, and set up a fitness class.

"I don't think this is" one size fits all "for personal development of employees," Potdevin said. "Some people can do yoga, some people choose meditation, others may decompress through Buddhism, and some people do some sweating exercises.