China'S Local Garment Industry Is Gradually Rising And Becoming The Direction Of Reversing The Industry Dilemma.

In the autumn of October,

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Chlo, Celine and other fashion and luxury brands and their fans continue to be excited by the just concluded four fashion week (New York, London, Paris, Milan), followed by 2015 fall.

On the ShanghaiNewCoutureWeek, China's local designer brand is also amazing.

In fact, with the development of China's economy and the precipitation of Chinese brands and designers, China's local high ranking industries are also slowly rising.

In July of this year, Shanghai's advanced custom Specialized Committee was formally established in Paris, where the ten Chinese custom-made masters and high fashion brands from China, including DAN, Dan, Tian, GraceChen, HANART Han, Huang, and Lawrence Hu, first recognized and received orders in Paris with the concept of "Chinese customization".

Although China has sprung up a number of unique boutique fashion brands, many industry insiders say that China's high definition industry has not yet formed a mature strategic operation mode, and the commercial scale and value of the brand can hardly achieve a real breakthrough. To rebuild China's high-end boutique industry and build China's high-end boutique fashion industry requires long-term business mechanisms and professional capital intervention.

"High" industry needs mechanism and capital

"Advanced custom fashion" sprang up in Paris, France in the middle of nineteenth Century. After more than 100 years of development and the efforts of designers from generation to generation, the influence of advanced custom fashion has expanded to a global level and has become a symbol of high-end quality of life.

According to the data provided by BrunoPavlovsky, President of Chanel global boutique, there are about 1000 high-ranking female customers in the top-level, sophisticated clothing market. There are about 200 to 300 regular purchases per quarter.

Despite the fact that the top-level Club of Pyramid is not a big consumer group, it is indeed a weathervane for fashion design and consumption.

In China, with the development of economy, there are more and more new classes.

Zhang Zhifeng, founder and artistic director of NE TIGER (tiger), said.

In his view, China is developing very fast now, and many people have customized needs.

The "advanced customization" industry seems to be very new in China. Yin Zi, Secretary General of the Shanghai International Fashion Federation, said that many brands and designers focused on refined brands many years ago. After years of accumulation, a number of Chinese customized brands with unique Chinese sentiment and Chinese centuries old handicrafts have been produced and combined with current fashion aesthetics and advanced technology in Europe and America.

"At present, the bottleneck of China's high definition brands is that the smaller scale of the customized consumer groups, the smaller scale of capital operation of entrepreneurs and investors, and no group or big industry formation," Yin said. "Shanghai Fashion Federation is planning to use funds to promote industrial development, and has established a customized trading platform for Shanghai.

If the Shanghai advanced customization week is the platform of communication effect, then the trading platform will be more functional, and we hope to help the advanced customization practitioners in all directions.

The advantage of capital intervention is that it can turn China's quality customization from "watching bustling" to industrialization.

Compared with Europe and the United States, most of the late Chinese top quality customization brands have not yet formed a mature strategic operation mode. The scope of cognition is confined to the small groups such as celebrities, designers, movie stars, and so on, and has not yet reached the high net worth middle class, which is increasingly expanding and representing the main body of China's consumption power.

Unable to seize this main consumer group, the commercial scale and value of the brand can not really achieve breakthroughs, only to stay in the stage of "watching the bustle".

In order to truly establish and expand the brand, and then inherit, reshape China's high-end boutique industry and build China's high-end boutique fashion industry, a long-term business mechanism is indispensable.

The intervention of professional capital will greatly reverse this dilemma.

Reversing the direction of industrial predicament

To promote the development of China's high definition industry, Ge Wenyao, President of the Shanghai International Fashion Federation, said that it was jointly preparing for the boutique China Industrial Investment Fund, and initiated the establishment of a China fashion boutique trading platform for "customized Shanghai".

The "Shanghai platform" will focus on the domestic local quality customized brand, display online trading platform, offline experience shop and professional service system, aim at high net worth consumer group, provide personalized products and experience.

At present, Shanghai has more than 40 cooperative high-end local brand suppliers, including NE TIGER, Hainese cheongsam originator "Han Yi HANART", and seagull watches. "These brands are the top three brands in related fields, and the future cooperation brand is expected to expand to 200". Gao Ding Shanghai responsible person David revealed that the first step is to get through these brands' current customer base, about 3 3 million people, because there are many demands for clothing, collection, jewelry and other aspects in the lifestyle of this level of consumer groups, and then expand further.

On the other hand, a fashion industry risk fund with a scale of 300 million to 400 million is also in the process of preparation. It will choose enterprises with advanced technology and technology in the domestic and even international leading enterprises with potential for development as investment targets.

At present, most of the high-end brands of Chinese consumer goods are monopolized by foreign countries, especially fine - quality brands, which have not yet formed a mature strategic operation mode. The commercial scale and value of the brand are also difficult to achieve real breakthroughs. It is necessary to reshape China's high-end boutique industry, build a high-end fashion industry in China, and need the intervention of long-term commercial mechanism and professional capital.

David said that the fashion fund will provide professional value-added services to enterprises in addition to helping the growth of high definition enterprises in terms of capital.

It is not only for these enterprises to invest money, but also for them to make enterprise development strategic planning, including brand positioning, marketing plan, organization structure, business process, through these value-added services, give enterprises a good development plan, accelerate the pace of enterprise development.

As a matter of fact, China's local industry is rising slowly.

In July of this year, Shanghai's advanced custom Specialized Committee was formally established in Paris, where the 10 high-ranking fashion brands from China were recognized by Paris's authorized buyers for the first time in the concept of "China customization". There were many orders in the unit price of 5000 euros to 20000 euros.

In Ge Wenyao's view, after years of accumulation and precipitation, China's local fine manufacturing industry, especially handicraft technology, has reached the highest international level in many fields. "I've seen a lot of enterprises and found that Chinese handicrafts are undergoing a comprehensive revival. After 5 years, China will produce luxuries, and 20 years later, China's luxury goods will take the lead in the world."

It is only the first step to set up a Shanghai based company as a local custom fashion trading platform.

Ge Wenyao revealed that the planned China boutique platform hopes that in the next 15 years, the high-end customized product platform will be the commanding point, taking the Chinese high net worth middle class as the core, with world-class quality Chinese manufacturing as the breakthrough point. Through a series of strategic mergers and acquisitions of quality brands and strategic cooperation in key links of the industry chain, we will integrate the resources of its brand, supply chain, opinion leaders, media and loyal customers to create a boutique group that belongs to China and leads the world.