"Internet +" Strategic Pformation Layout Molding

Facing a group of bleak data, the traditional retail positive pformation and adjustment strategy is the only way out.

From the second half of 2013, Tianhong mall has planned to implement the full channel strategy, initially forming the "online rainbow + rainbow micro store + rainbow WeChat + rainbow scarf" "entity store +"

The "Rainbow mobile scarf" official APP "Rainbow scarf" is the commanding role of its all channel strategy, which includes "rainbow home" and "Hai Tao" business. Consumers can enjoy free shopping on the above, enjoy the service of rainbow home and enjoy some merchandise preferences.

"We have summed up the 7 ways of shopping for consumers, achieving a comprehensive online and offline access. No matter what way consumers want to shop, rainbow can satisfy them."

Gao Shulin said at the press conference that the old stores and future rainbow stores should move towards the "electronic business" store.

Around the continuous innovation of the wide application mode of big data in the retail industry, rainbow also signed a strategic cooperation agreement with Baidu recently, and jointly formed the "Baidu & Tianhong retail big data lab" to jointly develop and practice the collection, excavation and analysis of big data.

Big data development, build

Advantages.

According to statistics, after the O2O closed loop for mobile payment, the total number of mobile payment customers was more than 620 thousand. In the first half of the year, the total sales volume increased by 66%, the number of mobile terminals exceeded 3 million, and the sales volume increased by 47%.

However, the pformation of the electricity supplier has not been able to give "Rainbow" to the performance of Tianhong.

In this regard, the industry believes that for the retail department stores, the size and quantity of rainbow in the country are relatively large, even though it has invested huge energy to actively pform, but the results are still difficult to see in the short term, obviously this is a protracted war.

Strengthen the supply chain big data to promote accurate grasp of demand, it is noteworthy that the rainbow annual report shows that its main business gross profit margin increased by 0.36 percentage points over the same period, the industry analysis, this may be related to the company to improve supply chain.

It is understood that Tianhong has always regarded the upgrading of supply chain as the core support of strategic pformation. Since 2014, Tianhong has begun to introduce "source sourcing" and "strategic cooperation" to develop suppliers to the world.

In addition, Tianhong has set up a domestic fruit purchasing base in the whole country. From picking processing to logistics, the whole process is cold chain distribution. So far, Tianhong has set up 9 direct offices in Xinjiang, including Yunnan, Shandong and Sichuan, and has built nearly 50 agricultural production cooperation bases.

Another important change comes from data mining.

"Before only when customers came to the store to consume, we could get their feedback on products and needs. Now we can upgrade the consumer's consumption behavior through the upgrading of the rainbow Internet, and we can more accurately and timely grasp the needs in the common member management."

Manifen, general manager of Limited by Share Ltd Department of Shenzhen Hui Jie group Limited by Share Ltd, said that "Internet +" has a great role in promoting the flexible C2B of retail industry.