Chanel New Changes In Fashion Business Layout: Breakthroughs

The owner of the world-renowned luxury brand knows that delicious food, good wine, fashion and beauty are the best ways to please people.

The latest news about the brand is that Chanel bought the St.Supery winery and its vineyard in Rutherford, Napa Valley, the United States.

So far, the company has kept its family holdings and is not publicly listed, and its sales and business planning has always been very mysterious.

This time, Chanel maintains its mysterious and low-key tradition, and the price of the winery has not been announced.

The acquisition plan is expected to be completed by the end of October, and officials say there will be no significant change in management.

If you think that there will be more wine with double C logo in the market, then you are wrong.

In fact, before the acquisition of the American chateau, Chanel has bought the two names of ChateauRauzan-Segla and ChateauCanon.

This is about 1994.

similarly

Group, MOET & CHANDON Hennessy LV group (LVMH) business is obviously more diversified, including five major areas: wine and spirits, fashion and leather products, perfume and cosmetics, watches and jewellery and boutique retail.

For Chanel, the acquisition does not need to be read out, "the style of the enterprise is different.

LVMH is a huge group, more commercialized and marketable.

While Chanel is a private family control, the two brothers behind are even more low-key in business or life, even compared with the designer of the brand, Lord Buddha.

The boss is like an invisible man.

Compared with the fashion business, they are obviously more like a racing horse and a wine shop.

。

In addition to the above three wineries, the brothers also have Goldikova and other champion horses. This is the only horse race in history that has won the three horse breeders - mile race.

In 1993, their horse racing "Cotaza" won the title of "American horse of the year". This is the highest honor of horse racing.

"Chanel's wine is sold in China."

ASC responsible person of the fine wine industry said, "we have represented the wine of these two chateau, but there are several other wineries selling these two wineries in China."

According to him, at present, the wine of the wine shop of Lu Chen is not expensive, and the price of its sub card is about 400~500 yuan.

Compared to other star Chateau of Margo producing area, ChateauPalmer, the price of the house is still low.

There are even people in the industry who believe that perhaps the rouge family Chateau should make greater use of the relationship with Chanel to further enhance the status of the winery.

"In fact, if you are not a wine loving person or a fashion conscious person, few people will know that the two wineries are Chanel's."

A fashion circle familiar with Chanel brand told reporters.

He took part in the 2015/2016 show in Paris during the autumn and winter fashion week in.

According to the source, the show was then arranged as "Gabrielle restaurant", and the red wine at the bar center was displayed on the bar.

"I didn't know that until a few years ago."

He told reporters that in 2011, in order to celebrate the creation of 350th anniversary of Lu Chen's family winery, Carle KarlLagerfeld designed an art label for his 2009 Genuine red wine.