H&M Enters The South African Market And Opens Up New Battlefields

Karl-Johan Persson is undoubtedly the busiest person in the business world. The chief executive of H&M Hennes & Mauritz AB Hayne Maurice group, the world's second largest clothing retailer, has just cut ribbon for H&M's first store in New Delhi and flew to Cape Town Cape Town to unveil the first store in South Africa.

At the beginning of this month,

In New Delhi, India opened its first store to expand the India market with the fastest economic growth and the second largest population in the world.

H&M South Africa's first store in Cape Town

The shopping center has two floors, covering an area of 50590 square feet and 4700 square meters.

H&M Par Darj, South Africa's marketing manager, said it would bring the brand, fashion and cost-effective products to South Africa in a sustainable way.

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Although South Africa imposed a 45% import tax on the clothing industry, the Hennes & Mauritz AB Hayne Maurice group said it would try to maintain the same price in the global market.

After the Cape Town store, H&M said that 20 days later in November 7th, it will open second stores in the South African market in the Sandton City Mall shopping mall in Johannesburg, another important city in South Africa, Johannesburg.