LV Will Be Dismantling In Urumqi And Luxury Brands Will Be Closed.

Domestic luxury goods market is sluggish, top luxury brands.

(LV) 3 shops have been closed in China, including those already in operation.

All shops are removed.

Analysis shows that luxury brands will continue to be closed shop in 1-2 years. At present, more than 100 brands of stores will have a bigger adjustment.

Evacuation of second tier cities

According to overseas sources, LV has recently been shut down in Hua men shop.

It is understood that there are 3 stores closed, including Urumqi.

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Louis Weedon's official website found that there was no store in Urumqi, which means Louis Weedon had already withdrawn from Urumqi.

The reporter sent a call to Urumqi Meimei department store where Louis Weedon was located. The staff said the brand store had been withdrawn for six months, and it was unclear whether it would be reopened later.

Relevant information shows that in September 2008, Louis Weedon officially landed in Urumqi for the first time.

The store, which was built by the Construction Department of Paris headquarters and has an area of 330 square meters, was once a sight.

Another Louis Weedon Libo store in Guangzhou has also been closed.

The reporter did not reply to the call to Libai square, but there was no shop in Libai square on the official website of Louis Weedon. At present, LV has only one shop in Tianhe flagship store in Guangzhou.

Prior to this, LV stakeholders have responded to that, only because the contract expires, the brand will focus on resources in Guangzhou Tianhe store.

In addition, on the Baidu map, there are two Louis Weedon stores in Harbin. After confirmation of the call, the Louis Weedon store in Zhuo Zhan shopping center in Harbin is still open.

But on the navigation page of Louis Weedon's official website of China, the store in Mackay Le main store in Harbin is no longer displayed.

Reporters call Mackay Le headquarters, the phone has never answered.

Louis Weedon replied yesterday that he has closed the 3 stores, but will continue to invest in China and maintain communication with many owners to find a good location to open the store.

The main reason is poor performance.

Louis Weedon's closing speed will accelerate in the coming time.

In an interview with foreign media, the partner of Emmanuel Hemmerle, a consultancy, said that 20% of China's Louis Vuitton shop will be closed before the middle of 2016. At that rate, an average store will be closed every month.

In China, Guan Guan has become the trend of luxury goods industry in recent two years.

According to incomplete statistics, Louis Weedon closed 5 stores in 2014 and 2015; Hermes closed 1 stores; Burberry closed 4 stores; Cox closed 2 stores; Hugo Bosse closed 7 stores; barista closed 1 stores; Cartire closed 1 stores.

In addition to closing stores, luxury brands have begun to pform their strategy toward China.

In the 2014 China luxury report released by the Institute of wealth quality, the luxury brand in 2014 reduced the market budget of the Chinese market in a large scale.

In addition, it is not uncommon to report illegal data illegally, without contract spirit.

In terms of talent, luxury brands reduce the cost of senior managers in a wide range.

In 2014, the top management personnel of luxury brands in China changed by more than 60%.

Sun Yafei, CEO of luxury goods network in Fifth Avenue, said that Guan stores were derived from poor performance.

"Louis Weedon's top brands will consider the indicators of per capita consumption and population density when they open their stores.

In the good times, it will not be too strict to set up shop in order to capture the market as soon as possible. In the bad times, we need to close the poor stores and keep the profits.

The report pointed out that the proportion of China's luxury goods market in the global luxury market dropped from 13% in 2013 to 11% in 2014, and 76% of Chinese consumers' luxury consumption occurred overseas.

Closing shop tide

Zhou Ting, director of the luxury goods industry and President of the Institute of wealth quality, said that the change of operation mode has led luxury brands to adjust their physical store structure.

Under the impact of the electricity supplier, luxury brands will be adopted.

The mode provides better experience and services, and the role of the entity store will become a platform for image presentation and online business support.

In fact, the power of luxury brands for the e-commerce platform is particularly evident this year. Once, it said that the brand that did not set up the electricity supplier had opened shop online.

This month, Chanel officially launched its online sales of eyewear products in the United States, officially entering the electricity supplier.

Cartire online boutique was also launched this month.

Tmall also returned to Tmall in September this year to open up e-commerce channels.

Zhou Ting believes that the move of LV will be widespread in the industry. There will be more luxury brands in China in the next 1-2 years. "Hundreds of brands in China will face greater adjustments," he said.

In this regard, Sun Yafei believes that future consumers will still return, but it is bound to close more stores before.

There are many conditions for consumer reflow, one is to eliminate price difference at home and abroad, the other is to provide network convenience.

She disclosed that Fifth Avenue had visited at least 50 consumers. Most people thought that the price difference between home and abroad was acceptable at 10%-20%, and that they did not need to pay for air tickets and time to go shopping abroad.

At the same time, many luxury brands, especially the top brands, have not yet opened online shopping, because they are worried about the impact of consumption experience, but people have formed the habit of online shopping.