"Ping Jing Campaign" To Fight For Another Three Years.

In micro-blog, Hou Enlong announced the two home sales achievements of the Suning line: the proportion of rural users buying 26%, and 368 thousand goods sold outside the sea. The same day, the total net sales rate was 97.8%, the installment consumption increased by 836%, and the suning.com Tmall flagship store, which was launched in August, ranks third in Tmall's category stores. Hou Enlong said: "online and offline sales data of the whole network is 3 times more than double 11 last year, far exceeding expectations!"

Since late October, Suning has promoted the battle of Ping Jing. Early propaganda has accumulated a lot of popularity for the double 11 outbreak. In November 5th, Hou Enlong micro-blog posted a list of explosions on the Internet. Suning's third O2O Shopping Festival started ahead of schedule. Then, at the weekend, Suning launched the "shock Beijing 48 hours" to bring the carnival Shopping Festival to a climax.

Today, double 11, the physical store has become the home of O2O consumption. Sunning stores such as Beijing, Shanghai, Nanjing, Guangzhou and other more than 10 sunning stores are open all night, providing users with diversified services such as professional consultation, accurate recommendation, quick self mention, free film placement and old to new service, becoming the biggest highlight of the third O2O Shopping Festival.

In other words, Suning store has become an important counterweight for Suning to lead the counterattack. Suning.com cloud store, as an important product of Suning's Internet transformation, is also about to welcome the update version of the 2 version. At the same time, Suning will build 1500 Direct stores in some counties and towns. It is expected that in the next five years, the number of self operated stores will reach 1, and the authorized agent point plan will reach 3, and the agent will probably reach 500 thousand.

Liang Zhenpeng, a well-known industry economic observer, thinks that Suning The battle of Ping Jing for three years is not groundless. Whether or not Suning can win a comprehensive victory in three years depends on the ability of its retail core CPU to continuously create value for suppliers and consumers. In the long run, the battle of Ping Jing is still a value war, so we can wait and see.

IPhone6s sells for 4566 yuan, Konka 58 inch intelligent network TV sells for 2899 yuan, and Whirlpool 7 kilogram wave washing machine sells for 799 yuan. This year's double 11, Suning many products on the platform are low price strategy.

It is reported that this year double 11, Suning received 134 suppliers' platform assists. Hisense added 50% of its supply directly to Suning, and its operation and customer service personnel were located in the headquarters of Suning headquarters; millet supplied 1 million units to Suning dual channel, with a total price exceeding 1 billion; the United States introduced 250 thousand air-conditioning ice washing products for Suning, which covered 120 thousand explosive models; SIEMENS also carried 120 thousand ice washed goods and broke the 1 billion sales mark on Suning platform.

Meanwhile, Suning's own "Ping Jing radar" monitors the competitors in real time. Price dynamics To ensure absolute low price; 5000 customer service assistance double 11 to ensure the provision of intimate service to consumers. During the double 11 period, the one-stop service, consultation and experience of the stores, free delivery of the color TV sets, and the rapid service of 195 cities in 2 hours also made Suning win a lot of praise in this double 11.

Before opening, Hou Enlong emphasized that "Ping Jing campaign" is not a node battle, but a comprehensive result of Suning's internal transformation. The war will be fought for three years, and there is no slack in the future.

How does this protracted war persist? Suning Early deployment.

As of June, Suning already has 4 million 520 thousand square warehousing area. The logistics base in Fengxian, Shanghai, covers an area of 250 thousand square meters, which can support 1 million small pieces of SKU and about 15 million storage requirements. Its automated logistics warehouse has been officially launched and the daily processing capacity is from Tianda to 800 thousand. In the future, Suning will also increase investment in logistics and will probably become a fourth party logistics platform on line. At that time, all three party logistics companies can do business on Suning's online.

Apart from the preparation of logistics, Suning will also insist on price war. In the first stage, Suning will continue to take consumer demand as the guide and apply advanced technology to more accurate real-time price comparisons. At the same time, relying on strong supply chain capabilities, without reducing user experience, reduce costs and provide consumers with the most cost-effective products and services.