Tmall's "Double 11" Trading Volume Reached 91 Billion 200 Million Yuan, And Consumption Promotion Is Irresistible.

The number of Alibaba's "double 11" media center digital big screen finally fixed at 91 billion 217 million yuan. "Tmall" Ma Yun, chairman of the board of Alibaba group, said that "double 11" is just the tip of the iceberg that reflects China's strong consumption power to boost domestic demand.

In November 11th, in a sorting center of Guangzhou express express company, the staff sorting out a large number of parcels.

91 billion 217 million yuan. This is only " Double 11 "This day, Alibaba's real-time data on an e-commerce platform. The development of 7 years has made the "double 11" become a holiday in the retail industry from the online shopping carnival, and it has also been called the "most influential Shopping Festival in the world" by the foreign media. On the line of mobile payment connection, big data and cloud computing have also joined the war, enjoying the feast of consumption. "Double 11" is far more than a day's online shopping carnival, behind it is the "Internet +" plus consumption power and entrepreneurial innovation. With the transformation of the economy, the consumption of the "three carriages" is bigger and bigger, and the "Internet +" change is not only the way of economic development, but also has a profound impact on everyone's lifestyle, habits and wisdom and survival.

Sell, sell, buy, buy and buy. November 12th, 0. 0, at the National Swimming Center. Alibaba The number of Tmall's "double 11" media center digital screen is finally fixed at 91 billion 217 million yuan.

In addition to Tmall, various business platform also delivered very bright report card. As of 11 noon, 12 points, Gome online transactions increased by 418% over the same period, only 30 seconds trading volume breaking 100 million; as of 16 points, Hui Hui shopping assistant data show that Tmall, Jingdong traffic growth of 137.88%, followed by Amazon and vip.com, 81.15% and 80.88% respectively. As of 18, total net sales of online shopping have reached 103 billion 627 million yuan, and the number of packages has surged to 542 million.

Behind the dazzling numbers, the "double 11", the largest consumer feast in the world, reflects the enormous energy consumption stimulating domestic demand. Ma Yun, chairman of the board of Alibaba group, said that "double 11" is just the tip of the iceberg that reflects China's strong consumption power to boost domestic demand. Wang Junxiu, director of the Information Society Research Institute of the China information economics society, believes that the "double 11" reflects the rapid growth of the proportion of consumption in the "three carriages" and is undertaking the important task of stimulating domestic demand. The "new normal", which is based on the Internet, has become a strong driving force and new engine for stimulating the economy and expanding domestic demand.

Sell! Sell! Sell!

New tentacles bring new energy

Before "double 11", reporters were interviewing the Internet. Clothing brand When young people and technicians were decorating a large room, a large number of wheat ears were decorated. They say it means "big sale". In the past 24 hours, millions of sellers dream come true. "Too fierce! Last year we sold 35 million yuan in the first 4 hours, and sold 50 million yuan in the first two hours of the year, which is far beyond expectations!" Da Yu, vice president of the broken silk company, couldn't stop smiling at the phone. The rise in trading volume comes from the change in buying patterns. Da Yu told reporters that mobile terminal sales accounted for 46% last year, accounting for 72% this year.

Like this, the trend of "double 11" moving towards mobile terminals is inevitable this year. This year, "double 11", Jingdong mobile terminal sales accounted for 70%, Gome online mobile terminal sales accounted for 65%, NetEase koala purchase of mobile terminals accounted for 90% of the whole day. By the 21 point, Tmall's wireless terminal business still accounts for 68%, compared with 42.6% last year. "Mobile shopping is more convenient for urban residents, but for the less developed areas such as the central and western regions and rural areas, the popularity of mobile shopping is really lowering the threshold. It requires less hardware devices and less operational skills." Gao Hongbing, President of Alibaba Research Institute, told reporters.

Moreover, more technological breakthroughs are also injecting new energy into online and offline integration and precision sales. Daniel Chan, chief executive officer of the traditional retail giant Yintai, admitted: "in the past, online and offline interaction, in fact, more than just mutual diversion, but from this year's situation, online and offline really realized the sharing of the" double 11 "feast. This is because, in three and a half years, Yintai achieved a single product management at 62% counters, and also established a department store's commodity cloud based on location service and stock depth. This allows merchants to invest more products in "double 11" sales. Ding Jinzhao, chairman of XTEP group, said that in the past, "double 11" needed to be stocked beforehand, but this year, all goods were shipped directly through the stores of more than 40 branches of XTEP. "Through online and offline integration, no longer stocked up, which means that the cost of manufacturing enterprises to participate in" double 11 "is greatly reduced.

New technology is also making inventory more precise. Gome online vice president Huang Xiangping said that this year's "double 11", Gome online comprehensive analysis of Gome accumulated a large number of offline data and Gome online data, and to guide their own stock. "We find that the consumption trend of household appliances is changing to large scale, intelligent and high-end. At the same time, consumers in different regions have different preferences for different brands. These consumer preferences will guide us to advance product preparation to the terminal distribution. Accurate stock means that sellers are closer to consumers' needs.

Buy! Buy! Buy!

Consumption promotion is irresistible.

As of 11 noon, 12 o'clock, Yue as mobile phone online sales exceeded 250 million yuan; as of 15:41, the amount of payment of Tmall flagship store exceeded 900 million yuan; as at 16 02 points, Tmall HUAWEI official flagship store turnover exceeded 900 million yuan. Like mobile phones, household appliances, clothing, home textiles, food and other categories are still the hot selling category of this year's "double 11". But behind these huge numbers is the huge change in the coverage and consumption mindset of online shoppers. Who first participated in the "double 11"? Which new products entered the "double 11" for the first time?

As at 11 o'clock, 19 o'clock, Zhang Kaijun, a village Amoy partner of Xiaohua street in Sihong, Suqian, Jiangsu, has bought more than 260 single, air conditioning, color TV, fridge and other large household appliances for villagers.

This year, the "double 11" is the first time that the electric power platform has entered the rural market. The performance of the rural consumers is very loud. "At the noon of 11 noon, flat-panel TVs occupied three places in the ten most popular products in the rural Taobao, and the car occupied two names. Data from Jingdong also show that the largest sales in rural areas are 50 inch large screen televisions.

This year, "double 11" has awakened the sleeping power consumption in the rural market, and the rural market has shown a strong demand for upgrading and upgrading of consumer products. Zhejiang University, deputy director of the rural electricity research center of Qujiang, told reporters: "before the rural market was not without consumption power, it could not get better products. On the other hand, with the sinking of e-commerce platform channels, especially the emergence of full-time rural service providers, it has solved the obstacles of villagers' payment and operation.

Wu Minzhi, President of Alibaba B2B group, said helping rural consumers to establish online shopping habits is only the first step. "In the future, in addition to buying and buying, the rural Taobao will rely on the big platform of Alibaba to sell agricultural products to cities, and realize the quality assurance of agricultural products through traceability system, so as to avoid the intermediate links and raise the income of farmers."

"This year's" double 11 "opening is only 1 minutes and 45 seconds. The turnover of Tmall international is more than last year's" double 11 "day and the first 10 minutes on the 11 day. Tmall international has sold 2605 overseas brands from 41 countries. By the end of 6, more than 27 overseas outlets had been traded. Liu Peng, general manager of Tmall international, told reporters.

Cross-border electricity providers have been hot since last year. This has become a breakthrough point for the B2C website this year to "double 11" in the competition with Tmall. Data from Amason show that Amason has launched more than 100 thousand international commodities in 40 countries and regions. This year, "double 11" and Amason's "offshore outsourcing" volume are two times the number of last year, and the direct sales volume of imports is four times that of last year.

Tmall, President of Tmall digital home appliances division, also said that the "double 11" most favored by consumers in the past is not just the category of demand. In the 88 new products of Tmall Electric City, intelligent products such as smart balance cars, smart bracelet, UAVs, sweeping robots and other intelligent products have come to the fore. Consumers are more interested in the pursuit of fashion smart home appliances. This shows that consumers' desire for quality of life is still very strong, and new consumer demand will be constantly created. " Yin well said.