Who Invented The "Double Eleven"?

Who invented the "double eleven"?

In 2009, it was still.

CFO's Zhang Yong invented "double eleven" in order to create activities that make consumers easy to remember.

Until then, Jingdong, Yi soon, as well as entity electric business Suning and Gome joined, now, "double eleven" has not only become the carnival of the electricity supplier, but also has penetrated into everyone's life.

Double eleven, 7 years itch, where to start!

Let's talk about how much we spent for the 10th decade.

As the 11 year of Taobao in 2009, the single day trading volume of Taobao mall reached 50 million yuan.

In 2010, double 11, which was also known as Taobao mall, had a daily sales of 936 million, which was more than 20 thousand yuan per second.

In 2011, double 11, Taobao mall and Taobao network jointly promoted sales, setting a record of 5 billion 200 million.

In 2012, double 11, Tmall and Taobao total sales reached 19 billion 100 million, of which Tmall was 13 billion 200 million, and Taobao was 5 billion 900 million.

In 2013, Tmall's double eleven total turnover reached 35 billion 18 million yuan.

By 2014, the big electricity providers and the pformation of electricity providers also found the beauty of double eleven, and fully join the double eleven.

Suning.com double eleven to 18 p.m., the number of sales of self owned goods increased by 487% compared to the same period last year, and sales of open platforms increased by 735% over the same period last year.

And the pat Network sold more than 35 million 180 thousand physical goods in 2014.

It may be said that there is nothing new about the turnover. Jingdong official data tells us that Jingdong distributor No. 11 has delivered 3 million kilometers and delivered 380 thousand tons of goods.

And Tmall, on that day, has a total paction value of 57 billion 112 million yuan.

Apart from these numbness figures, of course,

A war of words between us.

In the first few years of the "double 11", it is also the most intense battle in the field of China's electricity supplier. "Two elections, one", "unfair competition" and "false propaganda" have caused the electricity supplier field to fall into a melee.

One to two eleven, there must be a war of words, and gradually we found that there was no sword and no advertisement in the war of words. 7 years later, the mentality of buyers was coming from prudence, enjoyment, craziness, pain and reason. When we despised ourselves as a chopper, vowed to let us no longer go to the shopping cart, businesses could always find our pain spots accurately, and get a half price sale like Cadillac so that we could pay for shopping cart again.

Netizens have also summed up the general facts of chopping hands. First, these years, buyers are more mature than buyers.

Secondly, buyers are never smart sellers.

The last thing to say is, if you have no confidence in your willpower, then you can't double eleven. Don't bring your cell phone, stay away from the Internet and go out to hide.