Market Innovation: The Naked Coloring Underwear That Looks After Colored People Sells Well In Europe.

Market innovation: the naked coloring underwear that looks after colored people sells well in Europe.

Has the fashion industry finally realized the following facts? How many colors are human beings born? Two fashion companies have launched a new and well-defined style: representing more skin tone groups.

Has the fashion industry finally realized the following facts? How many colors are human beings born? Two fashion companies have launched a well-defined new style: representing more skin tone groups. New York knitted underwear brand Sheer Chemistry joined the W London hotel last month, and launched five new coloring underwear for women of all kinds of brown skin.

Tahlia Gray, the founder of the company, said that the service targets of tight underwear are those who have long been depressed and have been excluded from fashion and beauty circles. Talia Grey,

London underwear brand Heist Studios recently launched the The Nude Project series, which is a major move after in-depth research: for this reason, customers are required to upload their own photos so as to fully understand all kinds of skin color. The information submitted by customers shows that more nude tight underwear will be available in the coming year. The company will share the relevant research findings with the industry, hoping to encourage the industry to expand the supply of products to meet the needs of various skin groups.

"Although the sales of underwear industry is expected to reach US $25 billion 900 million by 2018, there will be no ready made naked fabrics on the market for Heist and other underwear brands to be used to create products of all kinds." Heist founder Vanderwai J (Edzard van der Wyck) explains this way. Underwear is not popular in the fashion world. In the UK, general retail stores only sell 1/3 of all tight underwear sold on the market, and usually only sell 4 naked colors. This shows that the underwear demand of the colored population accounts for 13% of the total population of the UK.

In 2017, why everyone favored meat color tight underwear was completely different. I used to naive thought that the only woman who still stubborn on her legs and wore that strange smooth texture (artificial limb) tights was Duchess of Cambridge. But the facts show that countless women indulge in underwear with skin color, especially those in the legal profession and in financial circles, who still remember their bare legs. In July 11th, less than 3 hours after the launch of The Nude Project, 12 thousand people registered as their members, and thousands of women had approached them in social media.

Like Sheer Chemistry, Heist's designers have found a big blind spot in the underwear world (or it's the rice grey area). Although Heist designers confidently suggest that there are usually 4 to 7 naked hue "underwear" on sale on the market, there are few naked coloring underwear found in commercial block shops selling naked colors. For example, finding a pair of flesh colored pants is a hard work.

The naked coloring underwear sold in Marks and Spencer is only white, black and beige (or nickname "and"). Topshop is a pink peach with pink tones. Although it can meet the needs of most skin consumers, peach colored underwear is only suitable for unprotected white skin after several hours in the hot sun. Swiss underwear brand Hanro is popular among female consumers because of its unusual fit and comfort. It also introduces six kinds of tonal underwear -- from "powder color" to "Mocha Brown" to "russet". But many people think that buying a small pair of shorts will cost 15 pounds and may retreat. In most cases, the choice of consumers is very small: no wonder the small lingerie brands, such as Ade Hassan's Nubian Skin launched in London in 2014, are designed to "meet the needs of women in coloured groups". (Hassan London)

However, why are the brands reluctant to introduce products that meet the needs of more skin groups? Without mentioning the necessities, diversification of products can make the company make a lot of money. (it reminds me of an article recently published in the financial times that the founder of Ozohu, the founder of the colored women's skincare brand Epara, had to explain to the sponsors that "female consumers in Nigeria are lavish and global in London's Harold department store (Harrods)," which accounted for 1/3 of the turnover of Harold store in 2015, because the investors were Ozohu on the Harrods. Adoh has a misgivings about the purchasing power of the "special minority group of women of color". The beauty industry has been far ahead in terms of product diversification (Bobbi Brown has launched 13 tones of foundation, and MAC has launched up to 46 kinds of foundation colors), but even fashion brands must now understand that ignoring the prospects of multi tone products is neither compatible with the times and will be much outdated in sales.

Various niche brands that meet the needs of colored people are emerging one after another. But the international fashion brand's determination to launch diversified products in the main line (to meet colored people) is particularly inspiring. When French designer Christian Lou Boding first introduced the classic style naked shoes in 2013, he pushed a total of five tones. Last year he increased the tint to seven in Christian Louboutin. Because of its popularity after the launch, he launched two new high heeled sandals this year: inspired by Ballet's Christeriva and more solid Cherrysandal.

"Naked color is not just a color, but a brand new concept." Christian Lou Boding said. He is always a little better than most designers, and he is acutely aware that not all fashion fans are white skinned. Good work, Christian Louboutin!

After uploading a face to The Nude Project, I anxiously await several colors that are suitable for me: accurately reflect my skin, so that I can buy the ideal naked color next spring. I just hope that in all the reddish brown, Mocha brown, Kardashian sisters' tone and dark brown tones, we can have the gray, pale or pale melancholy of our group.

Translator / Chang He