Show News: Fashion Documentaries Get Together To Market.

Fashion documentaries get together to market

Documentaries such as Vivien Westwood and Ralph Simmons, who design famous teachers and well-known fashion editors, get together to market.

Attractive behind the scenes of fashion industry has attracted much attention.

In fashion circles, proximity is everything.

But now, behind the scenes of the show, shooting studio, or designer Studios has become commonplace.

Netflix and Amason (Amazon) are introducing Weiwei Westwood (Vivienne Westwood) and Deras Vannorton (Dries Van Noten).

Blahnik, Raf Simons and other fashion big coffee documentaries.

More than that.

The famous VOGUE magazine editor Diana Vreeland (Diana Vreeland), Carine Roitfeld (Karin Roitfeld) and Franca Sozzani have all become the protagonists of some recent documentaries, and the documentary about Alexander mikun (Alexander McQueen) and stylist and Andrea Leon Talley (Andr Leon Leon) is also on the way.

Just 11 years ago, things were quite different.

At that time, filmmaker RJ RJ (RJ Cutler) decided to make a movie about a fashion magazine.

But investors are not very interested in investing in the internal operation of an American version of VOGUE magazine and its Anna Wintour, a Anna editor.

"An investor said to me," who wants to see a movie about how to make a magazine? Isn't it a group of people standing around the page?

Cutler said.

The nine month The September Issue has been a great success both in word of mouth and in business, and a large number of fashion documentaries have sprung up.

"One of the characteristics of the fashion industry is that every few years there will be a new hot topic for excavation."

Cutler said, "those who succeed in adapting to the changing fashion world will become more legendary because of their lasting influence.

Who doesn't want to see a display card?

The documentary of the extraordinary career experience? Or the movie about Saint Laurent? Now, there is a documentary about Andrea -- to some extent, the story of Andrea Leon Tali, which tells the story of our age.

Cutler is talking about Kate Novack, the movie "The Gospel According to Andr", which was released in the US in May.

The film tells the story of Andrea's legendary fame, and how Andrea grew up in the southern United States influenced by Jim Crow and the black discrimination act, and how Andrea developed the character of VOGUE.

Mark Jacobs, such as Marc Jacobs and Anna Venter, are no exception to his reputation.

There are also some of the old scenes he had with Andy Warhol (Andy Warhol) at The Factory, and the collaboration with her in the Met Fashion Festival.

But the movie is not limited to dazzling fashion: the most candid scene in the movie is tallie's description of racism in the fashion industry.

Marketa Uhlirova founded the fashion Film Festival (Fashion in Film Festival) in 2006.

At that time, the documentary on fashion themes was still relatively rare.

Now, she finds that this is "a seemingly endless trend."

Uhlirova attributed the upsurge to the fact that people began to be interested in the real situation behind the spotlight.

"With the rise of the Internet and social media, there are far more audiences than ever before."

She said, "people are eager to experience some life that has never been seen and real, and the convenience of digital technology has led to a blowout of a very private biography."

"Fashion is like a mirror.

Real, but more interesting, more frightening and more inclusive.

"Dior and I" (Dior and I) director Fr e d ric Tcheng said.

The film records a few weeks of chaos when Raf Simons took over the creative director of the French company.

Tcheng is currently working on a semi fictitious semi documentary film about designers waiting for STONE (Halston).

But he hopes to draw a line with more and more films that have been used as a marketing tool by brands.

I don't like the word "content".

He said, "branded content" is definitely dead.

Filmmakers must understand this. "

Of course, all truly great documentaries must be sincere and critical.

You need to trust, but also keep your distance.

Fashion is not the easiest person to shoot.

"They are also image makers. They certainly want to have control."

Tcheng said.

The controversy over control is clearly one of the problems of the Westwood: Punk, Icon, Activist, which was released earlier this year.

Westwood was very annoyed at the film clipping, calling the movie "mediocre".

"The important thing is to express the true image of me in my heart."

Director Lorna Tucker (Lorna Tucker) said, "this is not the advertising of her fashion brand, or purely about her social activities.

It is my description of her life, in memory of everything, good or bad.

The relationship between filmmakers and filmmakers may be changeable, but the prospect of documentary production looks bright.

"There are more channels for distribution and financing in the non fictional documentary circles, so there will be more and more documentaries in the future."

Cutler said.

Besides, our culture is also changing.

"My daughter is two and a half years old. She has filmed thousands of pictures, hundreds of hours of video, and she is only a child.

In 30 years, you can record the life of a person, for example, the president of the United States, from her or his birth to the election.

You can make documentaries for anyone. "

But if you can make films for fashion people, why do you want to make them for others? "They have more distinct personalities."

Cutler said, "they are extremely talented, beautiful and well dressed.

Their work is at stake: the global fashion market is worth trillions of dollars, covering all people.

Fashion is a wonderful field of storytelling.

Translator / He Li